Tag

entrepreneurship Archives - Ethintegrity

Nichole Pitts
In Press

How 17 Women Leaders Learned to Trust Their Intuition

Published in Thrive Global

(Excerpt)

Nichole Pitts

Founder and CEO of Ethintegrity, a boutique consulting firm focusing on a culture-based approach to diversity, equity and inclusion, and ethics and compliance.

“The strategy I’ve found most helpful in getting me to trust my intuition is centering myself with breathwork and meditation. By calming my nervous system and clearing the clutter from my mind, I can tune into how my body feels and get clarity. Typically, when trying to figure out what to do, I sit quietly and allow the thoughts to come through like closed captions. I feel into the ideas, and when I feel a sense of peace, I know my intuition has been activated. Now, if I want a second opinion, I’ll ask for a particular sign to confirm my decision, which has always worked well for me.”

Click here to read the full article.

Nichole Pitts
In Press

48 Women to Watch on What They’re Doing Differently to Ensure Success in 2023

Published in Nasdaq

(Excerpt)

Nichole Pitts

Founder and CEO of Ethintegrity, a boutique consulting firm focusing on a culture-based approach to diversity, equity and inclusion, and ethics and compliance.

I spent most of 2022 re-evaluating who I am at this chapter in my life and what I really wanted to achieve with my business. After a significant brand refresh and identifying and creating a new foundation more aligned with my core values, 2023 is focused on externally showing up in different formats that increase the reach and impact of my messaging. For example, Ethintegrity is all about creative solutions to complex problems. Therefore, I am moving away from traditional messaging formats to connect with my audience more effectively. Not only will I be launching Season 2 of The Ethintegrity Podcast, but I am excited to be rolling out my new online course series, The Conscious ChangeMaker Academy. Its purpose is to share knowledge globally about the importance of diversity, equity, inclusion and ethics, and what those things truly mean in a thoughtful and engaging way.

Click here to read the full article.

Nichole Pitts
In Press

VoyageATL – Atlanta’s Hidden Gems

Published in VoyageATL Magazine

(Excerpt)

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been a challenging road. But no successful business has traveled a smooth journey. The bumps along the way forced me to decide whether or not I would roll back to what is safe and give up or push forward and through the struggle to grow. Over the past 4.5 years, I have had to learn how to run a business (including understanding the legal and financial filings & obligations both in the US and the UK), understand branding and how to create a strategy to effectively engage with my ideal client, figuring just who my ideal client is (because everyone isn’t going to be a great fit), and just believing in myself even when I fail.

I have found that as long as you believe in yourself, you can manifest the help & tools you need. My entrepreneurial journey has blessed me with meeting many entrepreneurs who helped me with strategy, branding, networking, and a listening ear to share their journeys, so I didn’t feel so alone. Each year has allowed me to build upon the prior year’s successes and failures, which in turn has pushed me closer to my ultimate goal. Entrepreneurship truly is a marathon, not a sprint.

Is there a quality that you most attribute to your success?
I feel the key to my success is that I am an active & empathetic listener. People want to feel seen & heard. Especially when dealing with sensitive and uncomfortable topics. I create a safe space for those uncomfortable conversations and deconstruct overly detailed conversations to get to the root of the issue. Ethics & DEI are unique to each person, so by actively listening, I can figure out how to connect to each person and empower them to constructively share, listen and hold space for others.

 

Click here to read the full article.

Nichole Pitts
In Press

Tactical Ways Entrepreneurs at Any Stage Can Future-Proof Their Businesses

Published in Nasdaq

(Excerpt)

How to future-proof your business: I found the key to future-proofing my business was staying on top of the news and the conversations on social media. Ethics and DEI are a constantly changing landscape, which requires listening to understand new points of view and how to incorporate those into the services I offer to businesses to help them operate in an ethical and diverse manner.

My advice: Understand your ideal client and stay on the journey with them. As they evolve, so should your business. Also, ensure that you are operating as your authentic self. People gravitate to those who show up as themselves because they feel a sense of kinship and connection like they can trust you to solve their problem because you are open and honest with them.

To read the full article, click here.

Nichole Pitts
In Press

24 Successful Women Share Why and How They Quit Their Jobs, and If They’d Do It Again

Published in Ladies Get Paid

(Excerpt)

Nichole Pitts

Founder and CEO of Ethintegrity, a consulting firm empowering forward-thinking organizations and professionals to solve complex ethics and compliance, and DEI problems. 

My story: I quit my role as Vice President of Compliance and Ethics in 2018. I had the realization that no matter how hard I worked and how innovative I was, I had grown as much as I could in that company. And I had unfortunately allowed myself to root my value in my job title. If I wasn’t being promoted, I thought there was something fundamentally wrong with me. So I decided to reframe this narrative and start my own company using the skills and talent I had honed over the years. I leaned into what I loved and away from what I didn’t. And I’d do it again in a heartbeat. Running my own company hasn’t been easy, but the people I’ve met and the knowledge and confidence I gained have empowered me to grow in ways that weren’t possible in a corporate environment.

My advice: The first thing I did when I decided to quit was to find a therapist to develop some coping skills in case I freaked out once I gave notice. I think it’s normal to question yourself and your decisions because most of us love that sense of stability. But having a toolkit of skills and coping mechanisms to remember your “why” and be proactive about managing the valleys in your journey is critical to helping you focus on enjoying and celebrating your peaks. 

Click here to read the full article.

Nichole Pitts
In Press

Creating Authentic & Sustainable Ethics

Published in Go Solo

(Excerpt)

What are the top tips you’d give to anyone looking to start, run and grow a business today?

  1. Understand Your Ideal Client Demographics. Who are you trying to market to? This is where we get specific. For example, do you state that your ideal client is a women entrepreneur? If so, are they specifically cis-gendered women, or are you also including trans women and non-binary? If so, then you may want to ensure your marketing materials use “womxn” vs. “women” to show this inclusion. Doing some market research with your desired client base will provide rich feedback about the type of demographics you should ensure your address in your marketing campaigns.
  2. Services & Products Designed Inclusively. Inclusive design is an approach/mindset/practice that ensures everyone across the full range of human diversity, regardless of their identity or background, can fully access and benefit from products, services, and environments that you create. Have you ensured that your product or service is accessible to your ideal client base? This is where the feedback from your ideal client proves to be invaluable.
  3. Executing Marketing & Communications Effectively. How accessible are your marketing tools? Have you ensured that it is accessible (i.e., website and emails)? Do you serve clients around the world? If so, have you considered having your website translated to broaden your appeal and client base? Are you using the demographics of your ideal client in your marketing campaigns? And do you have a “crisis plan” in place to help you quickly and effectively manage any unanticipated backlash from marketing?

To read the full article, click here.