Creating Authentic & Sustainable Ethics

Published in Go Solo

(Excerpt)

What are the top tips you’d give to anyone looking to start, run and grow a business today?

  1. Understand Your Ideal Client Demographics. Who are you trying to market to? This is where we get specific. For example, do you state that your ideal client is a women entrepreneur? If so, are they specifically cis-gendered women, or are you also including trans women and non-binary? If so, then you may want to ensure your marketing materials use “womxn” vs. “women” to show this inclusion. Doing some market research with your desired client base will provide rich feedback about the type of demographics you should ensure your address in your marketing campaigns.
  2. Services & Products Designed Inclusively. Inclusive design is an approach/mindset/practice that ensures everyone across the full range of human diversity, regardless of their identity or background, can fully access and benefit from products, services, and environments that you create. Have you ensured that your product or service is accessible to your ideal client base? This is where the feedback from your ideal client proves to be invaluable.
  3. Executing Marketing & Communications Effectively. How accessible are your marketing tools? Have you ensured that it is accessible (i.e., website and emails)? Do you serve clients around the world? If so, have you considered having your website translated to broaden your appeal and client base? Are you using the demographics of your ideal client in your marketing campaigns? And do you have a “crisis plan” in place to help you quickly and effectively manage any unanticipated backlash from marketing?

To read the full article, click here.

The ‘Aha Moment’ That Moved the Needle for 36 Business Women

Published in Nasdaq

(Excerpt)

Her aha moment: When I started my consulting firm, I researched what other consultants in my industry were doing and tried to model myself after them to “fit in.” Initially, I took a “lift and shift” approach by working from my prior corporate compliance background instead of challenging the status quo and asking if the current methods were delivering sustainable results. As I leaned into my unique value proposition and took a creative approach to solving complex client issues, I became more confident and began to thrive. I then sat down to refresh my brand to focus on delivering services I love authentically. My “aha moment” was when I realized that introducing novel and innovative ways to tackle complex problems was a competitive advantage. It was okay to stand alone because, finally, my company felt tailored to fit me, and I embraced “standing out.”

To read the full article, click here.

Nichole Pitts of Ethintegrity: 5 Steps We Must Take To Truly Create An Inclusive, Representative, and Equitable Society

photo of Nichole Pitts
photo of Nichole Pitts
Published in Authority Magazine and Medium Magazine

(Excerpt)

Ok. Here is the main question of our discussion. You are an influential business leader. Can you please share your “5 Steps We Must Take To Truly Create An Inclusive, Representative, and Equitable Society”? Kindly share a story or example for each.

  1. Allow Unfiltered Education. The quote, “history is written by the victors,” comes to mind. What we learn in school is highly curated. And the current focus on banning Critical Race Theory (CRT) from schools because it will make students “uncomfortable” sends the wrong message. How can we move forward and understand how historical trauma has shaped the lived experience of certain marginalized groups if there is no open discussion on it? These lessons aren’t about placing blame; it’s about informing children of how historical actions have created inequity in our society. We can’t achieve equity without understanding why it’s needed in the first place.
  2. Address the Stereotypes & Inequality in Entertainment and Marketing. For thousands of years, products and services have been marketed to get people to want to be or look a certain way, feel a certain way, and ultimately be included. A lot of this marketing has been based on stereotypes. It’s in cartoons (Pepe Le Pew, The Simpsons, Speedy Gonzales, etc.), retail stores (Abercrombie & Fitch, Victoria’s Secret, etc.), and many more. The media and entertainment drive the standard of beauty and what is “cool.”

I found it interesting how the British media would constantly compare Kate Middleton and Meghan Markle, with one being “perfectly imperfect” and the other being “too perfectly Hollywood.” By addressing our own biases and stereotypes that we have been raised on and inadvertently perpetuated, we can create a more inclusive standard of beauty, acceptance, and belonging.

3. Ask Your Community for Feedback. You aren’t going to know all of the answers. That is why it’s critical to survey your society (be it your workforce or the community in which you live). Ensure you include all demographics and look for trends and outliers. Where are people feeling included? Do more of that. Where are people feeling invisible or excluded? Figure out how to create a solution-based plan with their input to address it. One example is how certain touchless faucets & dryers don’t recognize darker pigmentation so it’s harder for people of color to get the sinks and hand dryers to turn on. This is where the artificial intelligence used in the products needs to be updated in a more inclusive way.

4. Be Innovative & Inclusive. There are so many creative ways to communicate, and due to the diverse nature of our society, we need various methods to communicate across all demographics. Tap into various communities to garner great ideas on how to ensure your messaging resonates with that particular demographic (i.e., those that are neurodivergent). Do you have messaging for those that are hearing or visually impaired? What about those who can’t read or don’t know the local language? Being innovative and inclusive also sparks conversation at a soul level where the discussion becomes more authentic and open.

5. Hold Space. Sitting in silence and listening to someone else is the greatest gift you can give. People want to know they are heard. And by holding space for others to share their stories with us, it expands our understanding, compassion, and knowledge so that we can act in a more informed manner in the future.

To read the full article, click here.

 

Identifying Burnout Symptoms with 20 Entrepreneurs Who Have Tackled It

Featured in Create & Cultivate

It’s easy to think that when you’re doing what you love, you’ll never be burned out, but the opposite is often true. Burnout is a common reality among the most creative and ambitious, and sometimes it can be hard to even notice the burnout symptoms.

If it feels like you’re currently teetering on the edge of burnout, that alone is a sign to make a change. Take heart that you’re not alone and there are effective ways to tackle it. Here’s 20 professional women who’ve also found themselves in the midst of burnout—and developed successful strategies to find their way to the other side. Their experiences will give you inspiration and helpful tips to conquer burnout when it inevitably arises.

Nichole Pitts

Founder and CEO of Ethintegrity LLC, a boutique consulting firm focusing on a culture-based approach to diversity, equity, inclusion, and ethics and compliance. 

My experience: Like a lot of people, I ended up becoming used to working through burnout until I hit a wall where the brain fog forced me to take a step back. I ended up taking a month off to rest and recharge, which meant absolutely no work. I read books, sat by the pool, enjoyed family and friends, and did whatever I felt like for the day. This mental break allowed my brain to rest and I came back more creative and focused. I now block out a week each quarter and a month each summer as my “R&R time” to prevent total burnout in the future.

My advice: Listen to your body and don’t try to be a hero. Sometimes we often overstretch ourselves to show our value at the expense of our well-being. Give yourself some grace, be proactive with blocking out time off on your calendar, and take the time to recharge when you need it. Work will always be there.

To read the full article, click here.

 

Two Practical Things You Can do to Promote Inclusion as a Corporate Compliance Officer

By Ricardo Pellafone

What can you do about inclusion as a corporate compliance officer?

That is: you see everything that is going on and you are horrified and saddened. You are proud of the strong statement your company made about standing with the Black community, but you also know that inequality and racial justice is a profoundly deep problem that requires strategy and accountability to address—and you are not sure what, if anything, you can do.

To read the full article, click here.

Why Your Compliance Programme Isn’t Engaging Employees & How to Fix It

Stick men holding lightbuld wires, one tangled, one hanging
EQS and Ethintegrity share some great tips that will help you to build an ethical culture in your company.

Engaging employees on compliance topics is challenging. This is particularly true when the compliance department is seen as out of touch, irrelevant, ‘the police’, cumbersome and not adding value. On Thursday 13th February 2020 the Managing Director of the EQS London office, Viviane Joynes, hosted a webinar entitled ‘Why your Compliance Programme isn’t engaging employees and how to fix it’. She was joined by Nichole Pitts, CEO and Founder of Ethintegrity and Moritz Homann, EQS Managing Director for Compliance Services, who both shared their insights and expertise. Below summarises the content of the webinar including how to reimagine compliance in your organisation to build greater engagement and be seen to enhance your organisation’s performance, reputation, value – and commercial success.

Why International Companies Are Integrating the ECCP Into Their Compliance Programs

By Nicole Di Schino, Anti-Corruption Report

Companies around the world have responded promptly to the DOJ’s recent announcement that it updated its Evaluation of Corporate Compliance Programs guidance. Even those companies that are not subject to U.S. jurisdiction are paying attention and many have begun to revamp their existing programs. The Anti-Corruption Report spoke with practitioners in a variety of non-U.S. jurisdictions who reported that their clients are interested in, and already implementing, the DOJ’s latest suggestions.