Photo of Nichole holding a sign which reads hello

Hey there!

Welcome to our table, where each person’s voice is valued, ideas are shared family-style, and we collectively engage in courageous conversations in a safe space.

As an individual that’s part of a larger company or organization, sometimes we can feel paralyzed because it seems like the world changes rapidly along with what is deemed acceptable and unacceptable. As more people find their voices and move for change, it requires us to take a hard look at our behaviors and attitudes to understand how we can be more ethical, inclusive, and effectively identify & manage our biases.

If you’re ready to create authentic & effective shifts in your organization’s culture and aren’t sure where to start, you’re in the right place.

My passion for helping others “do the right thing” began long before Ethintegrity was born in 2018.

Hi there, I’m Nichole Pitts, the Founder & CEO of Ethintegrity.

Receiving a Doctorate of Jurisprudence from Indiana University’s Maurer School of Law was only the beginning of my story and a bit of a boring start, to be honest. But everything changed when my love of travel kickstarted an adventure into the world of Ethics & Compliance. Helping clients all over the world allowed me to meet new people, take in diverse perspectives, and practice using guidance from the US Department of Justice to teach “best practice” ethics.

Seeing how I could help people take real action towards diversity, equity, and inclusion (DEI) gave me a sense of purpose that I had been missing. However, I soon learned my approach had its limits, and they only amplified when I started my own company. Because while my background and training prepared me to navigate difficult conversations and dangerous situations abroad, I was also exposed to my own biases and realized that one size doesn’t fit all. That one person’s definition of “good” doesn’t always capture the nuance needed in different cultural or business settings.

Now I fill a void in my industry by helping clients seek more nuanced, creative, and digestible ways to solve complex Ethics & Compliance, and DEI problems. Empowering them to forge a path into a future where a healthy, diverse culture drives business and creativity helps them thrive.

One size does not fit all.

When the company I was working for moved me to Paris in 2015 to head up ethics & compliance for their international business, I took the same approach that had worked for me in the US. However, I soon realized that one size does not fit all. Each country and office had its own organizational culture, and I couldn’t train or socialize the policies the same way across the globe. I had to take a different approach, which led to me focusing on diversity and inclusion to understand and address biases in our systems and procedures to identify & mitigate risk effectively.

My Perspective & Work Has Been Featured in…

  • ‘Moments Add Up: Building a Culture One Meeting at a Time,’ published in Ethisphere Magazine’s Q2 2017 edition.
  • ‘How Unconscious Bias Affects Your Speak-Up Arrangements’ published by EQS (Q2 2021). 
  • A digital course titled ‘Developing Effective Emotional Resilience in the Workplace’ published by the AllBright for their Academy in Q3 2020. 

Spreading this knowledge is vital & I often speak to diverse audiences at many international conferences, discussing varied topics, including: 

  • Creative Approaches to Compliance Messaging
  • Training and Communication Innovations That Drive Culture 
  • Becoming Conscious ChangeMakers™ 

Our mission at Ethintegrity is to empower forward-thinking organizations to become #ConsciousChangeMakers™ to create an ethical and diverse workplace culture. Our commitment to open dialogue & transformative change is reflected in our Manifesto:


I believe in inclusiveness, where every voice matters.
I believe in kindness, giving grace, and space as we treat people the way they want to be treated.
I believe in courageous conversations, where we speak our vulnerable truths.
I believe in safe spaces where we can engage in a dialogue to learn from each other.
I believe in getting comfortable with being uncomfortable so we grow out of our comfort zones and become more knowledgeable and aware.
I believe in failing forward because that means we are trying and learning.
I believe in speaking up because our voices are powerful and can lend strength to the disadvantaged.
I believe that people should know they matter.
And I believe that we can do and be better if we commit to being #ConsciousChangeMakers™

Now you’re part of the movement, too. If you’re ready to create a more ethical, diverse, compliant, and inclusive organizational culture at your organization, check out how to work with us at Ethintegrity. We’re happy to schedule a Discovery Call to see where you are now and how we can help you become a part of the change.