Creating Authentic & Sustainable Ethics

Published in Go Solo

(Excerpt)

What are the top tips you’d give to anyone looking to start, run and grow a business today?

  1. Understand Your Ideal Client Demographics. Who are you trying to market to? This is where we get specific. For example, do you state that your ideal client is a women entrepreneur? If so, are they specifically cis-gendered women, or are you also including trans women and non-binary? If so, then you may want to ensure your marketing materials use “womxn” vs. “women” to show this inclusion. Doing some market research with your desired client base will provide rich feedback about the type of demographics you should ensure your address in your marketing campaigns.
  2. Services & Products Designed Inclusively. Inclusive design is an approach/mindset/practice that ensures everyone across the full range of human diversity, regardless of their identity or background, can fully access and benefit from products, services, and environments that you create. Have you ensured that your product or service is accessible to your ideal client base? This is where the feedback from your ideal client proves to be invaluable.
  3. Executing Marketing & Communications Effectively. How accessible are your marketing tools? Have you ensured that it is accessible (i.e., website and emails)? Do you serve clients around the world? If so, have you considered having your website translated to broaden your appeal and client base? Are you using the demographics of your ideal client in your marketing campaigns? And do you have a “crisis plan” in place to help you quickly and effectively manage any unanticipated backlash from marketing?

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Episode 111: Season One Finale, Recap & Reflections

S1, Ep 111: Season One Finale, Recap & Reflections

 

Thank you for joining me for Episode 111: Season One Finale, Recap & Reflections. This will be a solosode where I’ll recap and reflect on the ten (10) episodes in Season One and some key moments that stuck out. Some key moments in the 10 episodes:

  1. How storytelling methods & power elements can either reinforce or challenge the stereotypes we see in film and tv – even down to costumes and the camera lens used;
  2. The amazing brand formula shared by Hilary Hartling based on her years of working as a VP of Marketing at Disney Films. She calls it the MAGIC formula and it breaks down the 5 elements you need to create a successful brand.
  3. Combining storytelling, branding, ethics & DEI, you end up with an inclusive & engaging program that your workforce will connect with and seek out.
  4. Inclusive Design Strategist Sandra Camacho explained that inclusive design is “basically being able to bring some sort of imagined idea that we have to life. To be able to make that concrete, and to do that with certain intentionality”.
  5. Michael Blackshear shared some key tips about ethics & DEI in the insurance industry. One thing that really stuck out for me is that he creates a vision board for what he wants his compliance and DEI departments to achieve.
  6. And my guests MD of Warner Chappell Shani Gonzales & EVP of Impact & Inclusion at the Academy Jeanell English provided insight into how DEI and ethics impact the music and film industries. I loved hearing about the initiatives being implemented to provide access and equity to marginalized communities within the entertainment industry.
  7. Finally, we rounded out the season with Leadership Coach Gina Unterhalter with her sharing tips on how to activate our inner power and the purpose and benefits of coaching.

I want to say a huge thank you to my phenomenal guests this season who provided so many juicy nuggets to think about! If you haven’t had a chance to listen to all of the episodes, then what are you waiting for? I hope they bless you as much as they blessed me.

I’ll be taking a short hiatus to record season 2 which will premiere in the first quarter of 2023. In the meantime, you can reach out to me via my website Ethintegrity.com and check out some of my services like my transformative Conscious ChangeMaker Coaching Program and Ethintegrity by Design, my VIP retainer service. Thanks for listening and supporting this season. See you again in season 2!

LinkedIn: https://www.linkedin.com/in/nicholepitts/
Instagram: @Ethintegrity
Website:
https://ethintegrity.com

Episode 111: Season One Finale, Recap & Reflections — Podcast Transcript

Speaker: Nichole Pitts (Host)

Thank you for joining me for the finale of season 1 of the Ethintegrity Podcast. And y’all, I’ve learned so much about myself and so many topics. I’m not gonna lie, this podcast started off a little shaky with the sound and editing but I think it got better as we went along. At least I hope so! This has been such an amazing endeavor for me and I have to say, I’m proud of myself for doing this. The whole purpose of this podcast was to share some of the amazing conversations I was having privately to help others grow. But I ended up growing and learning as well.

I’ve loved hearing from listeners about how something that was shared by a guest resonated with them and was a catalyst for them to re-examine a thought, idea, or view they had held. The fact that people have even listened to the podcast episodes blows my mind. Thank you so very much for supporting me.

As I reflect on the 10 episodes, some key moments really stuck out.

  • First, my guest Jessie Kate Bui, a Storytelling Coach, really opened my mind by showing me how storytelling methods & power elements can either reinforce or challenge the stereotypes we see in film and tv – even down to costumes and the camera lens used. I loved her quote “Storytelling helps us change our minds and grow as people.”
  • Second, Branding Strategist Hilary Hartling shared an amazing brand formula based on her years of working as a VP of Marketing at Disney Films. She calls it the MAGIC formula and it breaks down the 5 elements you need to create a successful brand:
    • Make it Memorable
    • Ask your Audience
    • Great Storytelling
    • Inspiration & Innovation
    • Create synergy
  • Combining the insights from both Jessie Kate and Hilary prompted me to create a way to help organizations brand their departments to market to internal stakeholders so that employees would be more engaged and aware of policies and procedures. By combining storytelling, branding, ethics & DEI, you end up with an inclusive & engaging program that your workforce will connect with and seek out.
  • Third, my guest Inclusive Design Strategist Sandra Camacho shared a lot of great insight into how we should be more intentional about how we design services and products. She explained that inclusive design is “basically being able to bring some sort of imagined idea that we have to live, to be able to make that concrete, and to do that with certain  All of those design decisions that you imagine in your mind, become something concrete that we live and experience as people. And in that respect when we add inclusivity onto it, it’s all about thinking about whatever you’re designing, whether it’s a product, a service, an experience, an environment, or a physical space. How can we ensure that people across the full range of human diversity can fully access what you’re designing or building? And that they can fully benefit from it.
  • Fourth, my guest Michael Blackshear, SVP & CCO of Ryan Specialty, shared some key tips about ethics & DEI in the insurance industry. One thing that really stuck out for me is that he creates a vision board for what he wants his compliance and DEI departments to achieve and I thought that was such a great idea. He also shared this quote that I absolutely love “arising tide lifts all ships”.
  • And my guests MD of Warner Chappell Shani Gonzales & EVP of Impact & Inclusion at the Academy Jeanell English provided insight into how DEI and ethics impact the music and film industries. I loved hearing about the initiatives being implemented to provide access and equity to marginalized communities within the entertainment industry. Quotes from both
  • Finally, we rounded out the season with Leadership Coach Gina Unterhalter with her sharing tips on how to activate our inner power and the purpose and benefits of coaching. Both she and Jessie Kate talked about how to manage imposter syndrome and self-limiting beliefs which many of us struggle with. I especially loved the advice around setting & navigating empowered boundaries.

I want to say a huge thank you to my phenomenal guests this season who provided so many juicy nuggets to think about! If you haven’t had a chance to listen to all of the episodes, then what are you waiting for? I hope they bless you as much as they blessed me.

I’ll be taking a short hiatus to record season 2 which will premiere in the first quarter of 2023. In the meantime, you can reach out to me via my website Ethintegrity.com and check out some of my services like my transformative Conscious ChangeMaker Coaching Program and Ethintegrity by Design, my VIP retainer service. Thanks for listening and supporting this season. See you again in season 2!

End of episode.

Episode 110: How to Activate Our Inner Power & Manage Self-Limiting Beliefs — Podcast Transcript

Speakers Nichole Pitts (Host) and Gina Unterhalter (Guest and Leadership Coach)

Nichole Pitts

Welcome to The Ethintegrity Podcast, Gina. I’m so excited to have you here.

Gina Unterhalter

I am so excited to be here and do this podcast with you, Nichole. I’ve been looking so forward to it.

Nichole

Oh, I’m so excited and glad to hear that. I really love your journey. I feel like in some ways we’ve got similar journeys since we have a bit of a similar background.

But I loved your career journey from employment lawyer into this personal coaching or business coaching career that you have. And I wanted to see if you could walk us through where you decided to take that pivot in your journey to go from lawyer/barrister to coaching and helping and empowering others to fulfill their greatest purpose.

Gina

Oh my goodness. I absolutely love that question. So right now I serve these incredible women in the role of a coach and a therapist. And I use my gifts and my skill to help women feel better about their lives and to really help them activate their inner power. I always had that gift and I always knew that I had it.

And I started off my studies actually studying experimental psychology because I was like fascinated by people and what made people pick and how they worked. And then transitioned into legal and became an employment lawyer because it took the fascination that I had with people. But then, coming into corporate, put it in more of a commercial framework.

And I also come with a long lineage of lawyers. And what I found is while I was showing up physically as a lawyer every day doing the work, learning so much as in legal as you do, and I was utilizing the gift that I have, but it wasn’t to full capacity, It wasn’t to full purpose. And there was like this niggling yearning within me to do something more, to go bigger, to help more people and I stayed in legal for such a long time. I stayed there for 10 years because you get caught up right in the salary, in the trajectory, and you tell yourself a story that you’re trapped and it’s so hard to leave. And actually, my hand was kind of forced because the firm which I worked for, and I’m not gonna drop names or anything, but it went bust and 3000 people across the EMEA region were made redundant.

And it was almost like divine intervention. And the divine intervention went Hey girl, this is your moment. This is your chance to really lean into your gift, lean into your path and your purpose, and to actually use those fields which have been yearning to birth through you, to help more women, to help more women really activate their power to step into their most authentic, truest versions of themselves.

And so I made a choice. I made a big brave bold choice and took that leap and I said goodbye to the six-figure salary and all of the kudos of being this employment lawyer and these big city firm, and I went, You know, what’s more important to me? What’s more important to me, is to follow what turns me on, follow what brings me joy in a challenging way because as we know, like the path of entrepreneurship is not an easy journey. It is not the easier path, right? But when you commit to that challenge and you grow and you learn and you fail, and you learn and you succeed, and you learn and you help and you activate that deep sense of service. That is what made me connect to the pivot.

That’s what made me jump. That’s what made me take my great leap into the world of coaching and personal development.

Nichole

And what do you feel like has been your most fulfilling or rewarding part of coaching and personal development?

Gina

Oh, I am so privileged to work with such incredible women, and these women are so successful and so powerful but somewhere they have been conditioned still notwithstanding the fact that they have the success and on paper this power, and they assume these incredible leadership roles and these amazing businesses, they still for some reason don’t think that they’re enough.

They still for some reason, don’t connect in with that worth and that value. And for me, it’s when I see these women finally connect with that, and I don’t say that I do that for them. They don’t, I’m just there. I’m just the mirror. Like I’m just the coach. I just reflect back what I see. But when they really get it the pressure, the yoke of expectation, that judgment, that self-criticism kind of diminishes.

And they can breathe in their own glory and use that glory to amp up their lives. So what happens when women do that when they truly connect in with that and they’re not pretending, or people pleasing or perfecting, and all the rubbish, which we are so socialized as women to be even in these high and important roles, is that they fill their cups up and they amp up their lights.

And when they amp up their lights, they can hold more space for other people. It’s like this glorious ripple effect of lights. I’m gonna become the beacon. I’m gonna own my work, I’m gonna own my value. And what you do is you encourage people to meet you there. You encourage people to meet you at that energetic frequency.

They say, Hey, like, look at so and so. She’s doing so well. She’s so in her groove. I want that. And it happens on a subconscious, energetic level. It’s like the ripple effect of lights. And so this is what keeps me going. It’s like that is my gift. That is my service. That is my role to support, guide, help reflect more back to these women that they have all the power within to activate, to be free into the world. And in doing so, you become the light for other people.

Nichole

You do such a great job of reframing and that’s one of the things that I really enjoyed with working with you and to the listeners, I first came across Gina in 2020. Yeah, a month after the pandemic started and you were doing a webinar for this personal club in London that we were both part of.

And I really connected with you and reached out for you to be my coach. I do give you a lot of credit for helping me work through my self-limiting beliefs, I still use those tools because you would reframe it and be like, But what if. Yes. And a lot of the pressure that I would put on myself and these high expectations were self-inflicted.

And it was understanding, It’s okay. Yeah. Not to meet those high expectations every day because most people don’t have that expectation. You set the expectation with people that you work with and that your hundred percent is way above and beyond. And if you show up at 50%, especially if you’re an overachiever you’re already exceeding expectations. And that’s one of the things that really, really helped.

Gina

Yeah. A hundred percent. So there was so much in there that you just said, and I wanna start with how women approach life because I think it’s so important.

We are so conditioned to be perfect. To be the good girl. To people please. To have everything achieved and perfect right now, that we lose ourselves in the process. And if a, I’m gonna use the word patriarchal. I do not mean men. I mean an energy or belief system under which we have all been brought up in as what had predicated modern society today.

That we live in this patriarch of paradigm. Harder, better, faster, more, more, more. That we forget who we are and why we are here and what we are doing. And it all becomes achieving for the sake of achieving. Achieving for the sake of receiving the good girl pat on the back. And that external validation, and that sense of enoughness rather than realizing that we have that enoughness just from within, and so we lose sight of what we are doing, why we are here. And it’s also reactionary. It’s also dictated by the external rather than coming back into the internal and recognizing that we as women, we are one holistic being our work selves is our home selves and it’s our personal selves.

And so we have to be looking at our lives holistically and recognizing from, what energy and from what position we are operating from. I know for us, and I use the word us, is that we had a predisposition, or one does, um, particularly when you, if I use the example of that, the entrepreneurship journey is to model the corporate paradigm onto that.

And so we were talking about expectation and judgment. Well, you know, where did you learn that from? It’s from this very corporate patriarchal paradigm. And actually what we realize is that it gets results, but you’re gonna burn out and it’s exhausting and it’s not actually healthy or in alignment.

And so where the reframe comes from is really being brave enough to critically examine your modus operandi. Like, why am I operating like this? What am I trying to prove? And to whom and where did I learn all of this stuff? There must be a different way, right? Like what if there was a different way? What if there were the way of operating and being that achieved success while also achieving rest and balance?

What if there was a way of being that meant that I didn’t have to put all of the pressure and expectation and judgment on myself, but still got the result that I wanted? And what we learn when we go on these journeys is that there is, and it all starts with you getting super clear about what you really desire for your life.

And then when you get clear on that, the money, the results, the client, the status, whatever it is, it kind of flows. When I talk about the desire, I’m like, I’m talking about the feeling like how do you wanna feel joy, love, calm, balance? You start there and then from that point, then we can start working out strategic elements around that.

How do you create structure around that? How do you build a life for you that works around that? Because there are a thousand different ways of operating. We’ve just been so conditioned to operate within the go, go, go patriarchal paradigm, and that is one way of doing it.

Nichole

Well, I think you made such a great point, especially about how the patriarchal paradigm and how we are conditioned from corporate. I’ve talked to so many other entrepreneurs, and basically, we did a lift and shift when we started our own business, and we’ve been so conditioned by corporate, which is really driven by profits. And of course, you know, as an entrepreneur you wanna make money because it’s all on you. And as I’ve said to you and others, many times, I didn’t wanna be riding the 38 bus selling mixed tapes in order to make rent. But looking at one of the things that you talked about today, but you’ve talked about with me several times, is being in service. And that really was changing the thought pattern from profits and how do I make this business to be successful in the terms of corporate, what I’ve always defined as success versus how do I empower and serve others? Mm-hmm. to be the best to give out that gift so that they can be better. How do they make lives better for the people that work in their organization? And that really was I think a critical shift in looking at business models.  And as I’ve talked to other entrepreneurs, you can definitely see on the journey of people that decided I wanna be in service and how we approach business now, I think is a more creative way. Have you found that?

Gina

A hundred percent. This just deeply resonates for me, and we are all so guilty of doing this, so lift and shift. Why? Because that’s all we know. So we’ve gotta have a lot of love and compassion for how we started out, right? Because the whole process of entrepreneurship is a brutal journey, I think.

Cause you start for nothing and then you create something. But you’ve gotta have grace for it and you’ve gotta learn along the way. And so we come into this and we’re like, How am I gonna make money? How am I gonna find clients? How, how, how? I mean just the energy of that. I talk a lot about energy cause it’s so important.

It’s the key. And it’s scary and it feels like it can go away at any time. And it’s very disempowering because when we are in that frame of mind, what we’re saying is I need you to validate my life. And that’s a terrible place to be because you are rising and you’re falling by whether somebody pays you.

And what that does to your nervous system is horrific. Yeah. You can’t function and live like that. It’s this awful rollercoaster. You’re always high functioning. Your nervous system is in a constant state of activation. And again, we use the B word burnout, stressful. You burnout or you’re resentful, or you just won’t do this business or a business.

 We have to come into the energy of service. One becomes an entrepreneur because they have a gift. Cause they have a vision of a gift. Cause they’ve got a sense of something within them that needs to be shared. The methodology for sharing that gift is service. It is about “we” not “me.” What is about me is me showing up, sharing what I have to share with the world, sharing my message, sharing my service, sharing how I can help, what I can do. And in doing so getting richly rewarded for it.

Cause I know, like if I show up fully embodied as me and my gift of service, owning my stuff, owning my worth, owning the value of what I have, you can change your little slice of humanity. It’s about becoming brave enough to show up in service, but the more you do, the more it just becomes your way.

Nichole

Yeah. I think you made such a great point about energy and tapping into that. Especially you were talking about validation and I feel like a lot of times in corporate we are seeking and rushing after that validation in order to get promoted, in order to get raises, those types of things.

And when you start your own business, then that validation turns into I have to get clients, I have to make X amount of profit every year. And one of the things I think that’s happened, at least for me and I know other entrepreneurs is that when you start your own journey as a business owner, you have to do a lot of self-work.

And I realized I was the martyr. If I just work all the time. I love being like I’m Type A and I work 16 hours a day and I’m working weekends and this is it. Because that was kind of a badge of honor, realizing it was actually not no. Which in taking that to the entrepreneur side, and you work even more because there really is no demarcation to your day than you do slide into burnout.

So it’s that, how do I change my energy? Yes. How do I really look at, how do I feel? How am I showing up? Especially with DEI work and talking to people and having so much coming at me, how do I protect myself from all the other energies so I can show up as my best self for them, but not take in all of other people’s trauma? Or beliefs and things like that.

Gina

Beautiful question. I love it. I love, I love it. Okay. You are in a very wounded masculine energy. Mm-hmm. So I’m gonna talk a little bit about energy here cause I think there’s some really good takeaway points here. We as beings have both. We operate from masculine energy, and we operate from a feminine energy. We are conditioned in patriarchal society to operate from what I call a wounded or a toxic masculine energy.

That’s push, push, push, push, push, push, push, you know, hierarchy, ego, power, grooving, and then from a toxic or wounded feminine energy, like the ‘woe is me’. The not taking radical responsibility, the feeling like, everything’s done to you, a real kind of wounded maiden.

Where we wanna get to operating is what I call the divine feminine and divine masculine energy. And it’s allowing based with those kinds of energies to really grow and for you to connect them with them. Cause we have them, right? So what do I mean by this? We have to create space to connect in with the feminine part of us.

The feminine part of us is the divine feminine part of us. It’s creativity, it’s deep introspection. It’s creating time and space for pleasure. It’s creating time and space for joy and rest. It’s creating time and space for love and compassion and self-love and self-nurturing. You know, think of like big mama vibes, right?

Like this, like real divine nurturing kind of energy. But we don’t give space to that, particularly at work or in our businesses because in patriarchy it’s seen less than. However, there is so much power in connecting in with what I call that divine feminine energy. Because in that divine feminine energy you find, you recharge, you connect in with what lights you up, you connect in with what turns you on.

You connect in with your creativity. You connect in with the joy of life. Because if we just stay here operating in the kind of toxic, high-functioning energy, well where’s the space for that? And then you can see how the balance shifts and we’re in burnout land and it’s stressful and this whole thing, which the reason why we left corporate and built these businesses in the first place, Look, I wanna go back into corporate. At least I’m getting paid, you know,

We’ve gotta bring the conscious awareness and asking ourselves, what’s the energy? The underlying energy that I’m constantly operating from? And where in my day can I just create a little bit more space to be in that feminine energy? It can be as simple as lighting a candle and having roses in your office.

Look at that just brings you back there. To running yourself a bubble bath, creating time of deep introspection, meditation and visualization, allowing yourself to connect with creativity on a more spiritual level. If you into it, like maybe connecting in with the seasonal cycles, you know, all an amazing time of change that’s very feminine.

Or if you’re into the moon cycle, connecting in with that, finding empowerment and wisdom through those channels. And then as women connecting with your internal cycles, whether or not you still menstruate, it doesn’t matter. We’re still cyclical beings. That’s very feminine. But we have to give it some containment. And so if we can find a way of being in that feminine and then doing in the masculine, so we’d be in the feminine, we find our creative juices connecting in with intuition and deep inner wisdom, all of that wonderful feminine juicy stuff.

And then let it be contained by what I call that divine masculine. Give it structure and form confidently and courageously in that divine masculine. And then when you start playing with that, you can start finding a little bit more balance when you do that. It also allowed time for the nervous system to regulate.

To become a less activated, become less high functioning course, the levels on your body, you’re gonna just have a moment to release, let you not always high functioning. Cause what often happens is when we just high function the whole time, then we stop, get sick. So it’s just creating that balance. To your other question when we are in a entrepreneurship or leadership or just a person in the world position, how do we deal with a lot of kind of negative stuff, which comes at us?

And this, I’m gonna use B word boundaries. We have to set our empowered boundaries and it starts with us choosing to set them. And it’s fricking hard for the conforming people, pleasing good girls. Perfection coach girls to set those boundaries. But if you were gonna survive in this world, the boundaries is imperative.

And actually I love the 1st of November. Cause November is “NO-vember” it is a time to say no to the people, places and things that drain your energy. So the question I’d like you and all the listeners to ask themselves is where can I challenge myself to set one empowered boundary?

Nichole

Now, what do you mean by empowered boundary? Yeah. Cause I love that phrase.

Gina

So an empowered boundary is if we think of ourselves like a vessel. And we are a vessel which is made up of a resource. And that resource is called your emotional energy. There’s only so much of it within you. Mm-hmm. . So we choose to give it over here. Maybe to that toxic person we choose to give it over there to that not nice thing that was said to us. We choose to maybe give it over there to something which we didn’t really wanna do, but we said yes to, but we didn’t really wanna do it because it’s draining or we say yes to that person, but we don’t really wanna hang out with them cuz they’re just completely negative. What’s happening to your energy?

Your emotional energy is going less and less and less. And let’s be like, look at it like a fuel tank, right? In a car setting an empowered boundary is empowered enough to go, Do you know what my energy is? My most precious resource, and so I’m gonna be brave enough and courageous enough to set boundaries on that and to say no when I need to say no to speak up. When I need to speak up, to push back. When I need to push back but we choose to set the boundary first. We go, I’m doing it, I’m gonna do it. And it’s scary because what happens is when we set a boundary and people have been so used to taking or slinging or whatever, they might throw a tantrum, but that’s their problem, right? Like that is their shtick not your problem to appease the tantrum, you’re just gonna come back and empower yourself to that boundary.

Nope. This is the level of respect I am demanding for myself and my lifeblood and my precious emotional energy. And that’s what I mean. And the more you do that, the more the negative stuff just kind of doesn’t land so hard because when you don’t set that boundary, cuz imagine like you had your car and you left the fuel tank leaking mm-hmm.

And so it depletes, it depletes and depletes. So when something not-so-nice comes your way, it hits you hard because your tank is low. And so it becomes very important to coming back into that empowered place of setting those boundaries. And as I said, it becomes easier to take the tough stuff. It doesn’t knock you so much. And I know we also have discussed during our sessions quite a strategic way of dealing with it or mindsets type way of dealing with it. But there’s a wonderful spiritual tool, which I love to do as well. It’s called bubbling. We’ve spoken about it, where you simply just visualize this glorious bubble encasing your whole body.

And you can imagine it growing from your heart center, and just grows and grows and grows and grows. And it just bubbles you and it protects you. And you can put that bubble around yourself every morning before you start your day and to be like in the bubble. And you can imagine, maybe it’s your aura, your shield, whatever it is, you, whatever color, but that’s your faith. And so if like you have a naggy whoever, or a toxic, whoever, a situation come away and they’re throwing their little arrows at you, you just imagine it sliding off your bubble and actually it provides the brain and anchor to go to so you can quickly pull yourself out of a tricky situation with something toxic or negative that has the propensity to drain your energy.

Nichole

Yeah. And that’s one of the things I loved in using bubbling. I looked at it as that I have this bubble around me, and then anything that was toxic or negative or just not serving my highest good. It was kind of like, dirt that would attach to the bubble. And then at the end of the day, I would take a shower and do this visualization of scrubbing off all of that negativity from my whole energy. And it really lifted my spirits and it was a tool that I didn’t realize I needed, but it was a game changer.

Gina

Oh, it’s so powerful. That when you come to the end of the day or at the beginning of your day, start off in the shower water like cleansing. And you just wash all of that stuff off of you. And we use sit there managers in ways, it’s like clean myself of all that does not serve me. Mm-hmm. . And it is powerful. And these mantras and these affirmations are powerful because we are telling our subconscious mind a very, very important message. We are telling a subconscious mind, which is our operating system, really more so than the conscious mind where all of our thoughts and stuff reside.

We we’ll be feeding a message to subconscious mind that says, I’m better than this. I deserve better than this. I’m cleansing myself of this. I value myself. It’s empowering yourself to make your move and your decision and set your boundaries and the base-level treatment of yourself through that higher self version of you. So that’s the version of you who had made it right? Like, there, there she is. She is you now. Right? She is you now. And I think it’s important to say that, she resides within you and you just more and more activating her and becoming her every single day. But it’s talking about, well, how would she set a boundary?

What would she do if I made decisions through that future style version of me, that woman that I’m becoming, that I’m stepping into that I know is inside me, that I’m just unlocking the one that’s made it, that I happy, healthy, successful version one. Like where would she set that boundary? What are the move that she would make?

What’s the decisions she would make? And that’s a really powerful reframe as well to use that cause that’s gonna pull you forward. That’s going to get you making decisions through the filter of your future you rather than where you are now. So that’s gonna kind of blow you out of your comfort zone towards where you wanna be.

Nichole

Yeah. And that was actually one of my favorite visualizations because sometimes if you can’t see it, it’s very hard to achieve it. Yes. And visualizing that successful, empowered you and the advice that she or he would give to the current you was really helpful in taking some of the emotion out of it.

One of the questions I do have for you is what are some tips and tools that people can use to really activate that inner power that you’ve been talking about? You’ve talked about, the empowered boundaries, the visualizations and meditations. What other tips do you have for people to really step into their highest self?

Gina

Oh, yes. Juicy question and I love it. Okay. We as humans have this amazing superpower, I’m gonna drop it, drumroll, please. It’s called ‘your choice’. It’s called ‘your choice’, right? Yes. And we don’t use our choice properly, okay? So we have to choose to go first. We have to choose to believe in ourselves so freaking fiercely.

We have to choose to believe that we are on this planet, in this extraordinary wild time in our collective consciousness. For a damn reason, as I said, to share our gifts, to be of service, to make the world a better place. So it starts with you choosing to a) believe that you have this unbelievable power within you, that if you were just courageous enough and brave enough to move past the fear and the self-doubt and the imposter syndrome and all the negative stuff, which by the way isn’t even yours, right?

Like you learn that stuff from your ancestry, God bless them, from society like it’s learned. And when you are in a state of fear and self-doubt, imposter syndrome, all that like kind of negative stuff that kind of wraps it stuff around that inner a power high self you like all you’re doing is protesting other people’s BS as well-meaning as they were, right?

You just learn this stuff. Just learn this stuff because we do as kids, we do, we learn it. It’s all picked up from your early childhood. So if you were just brave enough, you look beyond that and realize with consciousness and awareness that this self-doubt isn’t who I am. This fear isn’t who I am.

This part isn’t who I am. It’s an emotion and a feeling I may have with me today. But at my core, what am I now? I like to think about it in a spiritual perspective because that gives me a lot of empowerment. Like I fundamentally believe that we are divine sparks and whether you believe in a God or the universe or the stars or fairy dust or whatever like we have an element of creative magic inside of us, and that’s your power.

Some people call it a soul, some people call it God, divine spark, universe, whatever. Don’tcare what you call it. I want you to connect with the feeling of it. And it’s that part of you which is like, hell yes, I can do this. It’s a reason why we got our big jobs in corporate. It’s a reason why we went on this entrepreneurial journey, or whatever it is that you listen to.

It’s that bit of you that’s like, I’m glad he can do this. And then what happens is as soon as you say that, then all the negative stuff comes. But you gotta choose to believe in that spark no matter what, and you got to choose to go first. What do I mean by that? Cannot wait for the client or the promotion or the pay rise or the partner or the friend to come along and say, Okay, now you’re good.

Now, you’re good. Now you’re validated. Off you go. Like you’ve gotta choose to just be like, Okay, well I’m gonna do it now. I’m gonna choose to go first. Yeah. I’m gonna go first with believing in myself. I’m gonna go first with recognizing that just within me today, I’ve got so much incredible skill and wisdom and resourcefulness and brilliant just wrapped up in a bit of me.

Just that I’ve learned from being a human for the last X year that you have lived on this planet that is of high service that I could share today that could change somebody’s world. It’s choosing to believe that you are enough. It’s choosing to believe that you are ‘a spiritual being having a human experience’. That was a French philosopher who said that it’s not me and I can’t quite remember his name. It means that even though we have that spark of greatness and power within us, we’re human.

And so all the humanness is gonna come along with us for the ride. And how much grace and compassion can we have for that humanness? Cause the humanness is the fear, The humanness is the doubt, The humanist is the belonging to belong. That’s a part of us, which craves the validation. But when we look at all the human of us, like what can we learn from that?

Why do these things keep on showing up for me? Because there’s great wisdom in what we have been taught are our limitations, but effectively they are simply just showing you the patterns of behavior that have been emerging for you their whole entire life that you need to work on and heal and integrate and shift in order to get to the next level.

So when I talk to activating your inner power, it’s like recognizing, like that’s all you, right? Mm-hmm. , that’s all you, that nobody is gonna give you that. And it all starts with your choice. And recognizing that fundamentally, that inner power, can never, ever, ever be taken away from you. You give that stuff away, right? You give it away unwittingly.

Nichole

Yeah. I love ‘choosing to go first’. Just going ahead and doing it. And I feel like sometimes we are all so scared, but I love the quote ‘do it scared’. Yeah. I think also we think that people are looking at us and they aren’t, they’re not scrutinizing us as much as we scrutinize ourselves. Absolutely. One of the things you talked about was understanding your core and something that you and I did together was realizing and identifying my core values. And I’ve talked about this in other podcast episodes, is that we’re so conditioned to understand the company’s core values that sometimes we don’t know what our own core values are, which means that we are seeking this other validation, this external validation, and we haven’t rooted ourselves by understanding our own values.

So, can you talk about some ways in which to identify your core values and really get started on that road to see who you are and what you truly believe in?

Gina

Yeah, for sure. Before I actually do that, I just wanna pick up the one thing you said ‘do it scared’ and I absolutely love that. Because I think there is a huge misconception in life whether you are just a human or you are a career person or a business person, an entrepreneur, whatever you do is that when you reach a certain level, the fear in the self-doubt and the imposter syndrome goes away.

It does not ever go away. And I think that’s actually quite refreshing and empowering because you haven’t failed if it doesn’t. It’s just as we go up in levels that things change. It’s just which voice are you going to allow to be your guiding light? Are you gonna be guided by the fear or are you gonna be guided by the inner power?

And again, it’s the power of your choice. And to the point about being scrutinized, it’s like this, it, you know, like particularly in this day and age, people’s attention spans are short, right? And so one gives themselves such a hard time, like in your head all of the things, but actually everybody’s too busy focusing on their own business.

And again, like when you are in that kind of mindset of the scrutinizing that is the voice of fear, which is guiding and running the show. If you were in inner power it might be easier for you to let go of that yoke of self-criticism and judgment. So to the question about finding your core values. Fundamentally, what is the value? It is a principle or belief from which you live your life and from which you operate from.

If you are an entrepreneur, while your business is simply an extension of you. It’s like the roadmap from which your business operates from, and there’s so many cerebral ways that you can literally get yourself like muddled in a complete curfuffle about it. I trying to think it through and doing all these online tests and psychometric tests and all of those things. I think it’s very simple. Gotta drop out of your head. Just shut down those thoughts. What can happen is when you start to think things through or you’re too much in the cerebral, you go into comparisonitis, what’s that person doing? What’s that person doing? And should I be like that?

And then we’re like in a ‘should’ energy. Should energy is sticky because it’s not in alignment with you. And also we start to detract from inner power because when we are comparing, again, it comes from a place of self-doubt, of fear. We compare because we are doubtful of what we actually are. How do we find out what we actually are? Gotta feel it. Gotta feel it. Cannot think it. Gotta feel it. And the simplest way to do this is you can just come into a state of closing down your eyes and putting your hands over your heart center. Cause your soul energy, that divine spark lives here in your heart center.

And just starting down your eye and just breathing for a moment, coming into stillness, into being. And just allowing a bright orb just to kind of appear above your head when you’re in that moment of stillness with your eyes closed and just allowing that orb to drape down your head to dissipate all of that negative thinky, logicky sticky stuff.

And just allow it. Allow that light coming rest in your heart space and just truly feel it. And when you hear you just ask yourself some questions and go like, what lights me up? What brings me joy? What stretches me into the most exciting version of me? What stretches me into that higher self version? What feels good? You follow those feelings and then allow those kind of nudges to come through with like, ooh, like leadership, ooh, like freedom, Ooh, you know, all of that stuff, which you may or may not have gotten there if you were just trying to think it through.

Allow your values to come from the core of you. Allow your values to come from your heart and your soul. Allow your values to come from that inner power version of you, and you will get there through feeling it in your body, not thinking it in your mind.

Nichole

Yeah. I think that is so true. And also being authentic. Yes. Because I feel like, Yeah, I mean, when you challenge those values, I think when we first do it, we do default to what we know. Yeah. And we have to continue to challenge that to say, Is this dovetailing back to my corporate roots, or is this who I am at my core?