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women-owned small business Archives - Ethintegrity

Nichole Pitts
In Press

24 Successful Women Share Why and How They Quit Their Jobs, and If They’d Do It Again

Published in Ladies Get Paid

(Excerpt)

Nichole Pitts

Founder and CEO of Ethintegrity, a consulting firm empowering forward-thinking organizations and professionals to solve complex ethics and compliance, and DEI problems. 

My story: I quit my role as Vice President of Compliance and Ethics in 2018. I had the realization that no matter how hard I worked and how innovative I was, I had grown as much as I could in that company. And I had unfortunately allowed myself to root my value in my job title. If I wasn’t being promoted, I thought there was something fundamentally wrong with me. So I decided to reframe this narrative and start my own company using the skills and talent I had honed over the years. I leaned into what I loved and away from what I didn’t. And I’d do it again in a heartbeat. Running my own company hasn’t been easy, but the people I’ve met and the knowledge and confidence I gained have empowered me to grow in ways that weren’t possible in a corporate environment.

My advice: The first thing I did when I decided to quit was to find a therapist to develop some coping skills in case I freaked out once I gave notice. I think it’s normal to question yourself and your decisions because most of us love that sense of stability. But having a toolkit of skills and coping mechanisms to remember your “why” and be proactive about managing the valleys in your journey is critical to helping you focus on enjoying and celebrating your peaks. 

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Nichole Pitts
In Press

Creating Authentic & Sustainable Ethics

Published in Go Solo

(Excerpt)

What are the top tips you’d give to anyone looking to start, run and grow a business today?

  1. Understand Your Ideal Client Demographics. Who are you trying to market to? This is where we get specific. For example, do you state that your ideal client is a women entrepreneur? If so, are they specifically cis-gendered women, or are you also including trans women and non-binary? If so, then you may want to ensure your marketing materials use “womxn” vs. “women” to show this inclusion. Doing some market research with your desired client base will provide rich feedback about the type of demographics you should ensure your address in your marketing campaigns.
  2. Services & Products Designed Inclusively. Inclusive design is an approach/mindset/practice that ensures everyone across the full range of human diversity, regardless of their identity or background, can fully access and benefit from products, services, and environments that you create. Have you ensured that your product or service is accessible to your ideal client base? This is where the feedback from your ideal client proves to be invaluable.
  3. Executing Marketing & Communications Effectively. How accessible are your marketing tools? Have you ensured that it is accessible (i.e., website and emails)? Do you serve clients around the world? If so, have you considered having your website translated to broaden your appeal and client base? Are you using the demographics of your ideal client in your marketing campaigns? And do you have a “crisis plan” in place to help you quickly and effectively manage any unanticipated backlash from marketing?

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