Episode 110: How to Activate Our Inner Power & Manage Self-Limiting Beliefs — Podcast Transcript

Speakers Nichole Pitts (Host) and Gina Unterhalter (Guest and Leadership Coach)

Nichole Pitts

Welcome to The Ethintegrity Podcast, Gina. I’m so excited to have you here.

Gina Unterhalter

I am so excited to be here and do this podcast with you, Nichole. I’ve been looking so forward to it.

Nichole

Oh, I’m so excited and glad to hear that. I really love your journey. I feel like in some ways we’ve got similar journeys since we have a bit of a similar background.

But I loved your career journey from employment lawyer into this personal coaching or business coaching career that you have. And I wanted to see if you could walk us through where you decided to take that pivot in your journey to go from lawyer/barrister to coaching and helping and empowering others to fulfill their greatest purpose.

Gina

Oh my goodness. I absolutely love that question. So right now I serve these incredible women in the role of a coach and a therapist. And I use my gifts and my skill to help women feel better about their lives and to really help them activate their inner power. I always had that gift and I always knew that I had it.

And I started off my studies actually studying experimental psychology because I was like fascinated by people and what made people pick and how they worked. And then transitioned into legal and became an employment lawyer because it took the fascination that I had with people. But then, coming into corporate, put it in more of a commercial framework.

And I also come with a long lineage of lawyers. And what I found is while I was showing up physically as a lawyer every day doing the work, learning so much as in legal as you do, and I was utilizing the gift that I have, but it wasn’t to full capacity, It wasn’t to full purpose. And there was like this niggling yearning within me to do something more, to go bigger, to help more people and I stayed in legal for such a long time. I stayed there for 10 years because you get caught up right in the salary, in the trajectory, and you tell yourself a story that you’re trapped and it’s so hard to leave. And actually, my hand was kind of forced because the firm which I worked for, and I’m not gonna drop names or anything, but it went bust and 3000 people across the EMEA region were made redundant.

And it was almost like divine intervention. And the divine intervention went Hey girl, this is your moment. This is your chance to really lean into your gift, lean into your path and your purpose, and to actually use those fields which have been yearning to birth through you, to help more women, to help more women really activate their power to step into their most authentic, truest versions of themselves.

And so I made a choice. I made a big brave bold choice and took that leap and I said goodbye to the six-figure salary and all of the kudos of being this employment lawyer and these big city firm, and I went, You know, what’s more important to me? What’s more important to me, is to follow what turns me on, follow what brings me joy in a challenging way because as we know, like the path of entrepreneurship is not an easy journey. It is not the easier path, right? But when you commit to that challenge and you grow and you learn and you fail, and you learn and you succeed, and you learn and you help and you activate that deep sense of service. That is what made me connect to the pivot.

That’s what made me jump. That’s what made me take my great leap into the world of coaching and personal development.

Nichole

And what do you feel like has been your most fulfilling or rewarding part of coaching and personal development?

Gina

Oh, I am so privileged to work with such incredible women, and these women are so successful and so powerful but somewhere they have been conditioned still notwithstanding the fact that they have the success and on paper this power, and they assume these incredible leadership roles and these amazing businesses, they still for some reason don’t think that they’re enough.

They still for some reason, don’t connect in with that worth and that value. And for me, it’s when I see these women finally connect with that, and I don’t say that I do that for them. They don’t, I’m just there. I’m just the mirror. Like I’m just the coach. I just reflect back what I see. But when they really get it the pressure, the yoke of expectation, that judgment, that self-criticism kind of diminishes.

And they can breathe in their own glory and use that glory to amp up their lives. So what happens when women do that when they truly connect in with that and they’re not pretending, or people pleasing or perfecting, and all the rubbish, which we are so socialized as women to be even in these high and important roles, is that they fill their cups up and they amp up their lights.

And when they amp up their lights, they can hold more space for other people. It’s like this glorious ripple effect of lights. I’m gonna become the beacon. I’m gonna own my work, I’m gonna own my value. And what you do is you encourage people to meet you there. You encourage people to meet you at that energetic frequency.

They say, Hey, like, look at so and so. She’s doing so well. She’s so in her groove. I want that. And it happens on a subconscious, energetic level. It’s like the ripple effect of lights. And so this is what keeps me going. It’s like that is my gift. That is my service. That is my role to support, guide, help reflect more back to these women that they have all the power within to activate, to be free into the world. And in doing so, you become the light for other people.

Nichole

You do such a great job of reframing and that’s one of the things that I really enjoyed with working with you and to the listeners, I first came across Gina in 2020. Yeah, a month after the pandemic started and you were doing a webinar for this personal club in London that we were both part of.

And I really connected with you and reached out for you to be my coach. I do give you a lot of credit for helping me work through my self-limiting beliefs, I still use those tools because you would reframe it and be like, But what if. Yes. And a lot of the pressure that I would put on myself and these high expectations were self-inflicted.

And it was understanding, It’s okay. Yeah. Not to meet those high expectations every day because most people don’t have that expectation. You set the expectation with people that you work with and that your hundred percent is way above and beyond. And if you show up at 50%, especially if you’re an overachiever you’re already exceeding expectations. And that’s one of the things that really, really helped.

Gina

Yeah. A hundred percent. So there was so much in there that you just said, and I wanna start with how women approach life because I think it’s so important.

We are so conditioned to be perfect. To be the good girl. To people please. To have everything achieved and perfect right now, that we lose ourselves in the process. And if a, I’m gonna use the word patriarchal. I do not mean men. I mean an energy or belief system under which we have all been brought up in as what had predicated modern society today.

That we live in this patriarch of paradigm. Harder, better, faster, more, more, more. That we forget who we are and why we are here and what we are doing. And it all becomes achieving for the sake of achieving. Achieving for the sake of receiving the good girl pat on the back. And that external validation, and that sense of enoughness rather than realizing that we have that enoughness just from within, and so we lose sight of what we are doing, why we are here. And it’s also reactionary. It’s also dictated by the external rather than coming back into the internal and recognizing that we as women, we are one holistic being our work selves is our home selves and it’s our personal selves.

And so we have to be looking at our lives holistically and recognizing from, what energy and from what position we are operating from. I know for us, and I use the word us, is that we had a predisposition, or one does, um, particularly when you, if I use the example of that, the entrepreneurship journey is to model the corporate paradigm onto that.

And so we were talking about expectation and judgment. Well, you know, where did you learn that from? It’s from this very corporate patriarchal paradigm. And actually what we realize is that it gets results, but you’re gonna burn out and it’s exhausting and it’s not actually healthy or in alignment.

And so where the reframe comes from is really being brave enough to critically examine your modus operandi. Like, why am I operating like this? What am I trying to prove? And to whom and where did I learn all of this stuff? There must be a different way, right? Like what if there was a different way? What if there were the way of operating and being that achieved success while also achieving rest and balance?

What if there was a way of being that meant that I didn’t have to put all of the pressure and expectation and judgment on myself, but still got the result that I wanted? And what we learn when we go on these journeys is that there is, and it all starts with you getting super clear about what you really desire for your life.

And then when you get clear on that, the money, the results, the client, the status, whatever it is, it kind of flows. When I talk about the desire, I’m like, I’m talking about the feeling like how do you wanna feel joy, love, calm, balance? You start there and then from that point, then we can start working out strategic elements around that.

How do you create structure around that? How do you build a life for you that works around that? Because there are a thousand different ways of operating. We’ve just been so conditioned to operate within the go, go, go patriarchal paradigm, and that is one way of doing it.

Nichole

Well, I think you made such a great point, especially about how the patriarchal paradigm and how we are conditioned from corporate. I’ve talked to so many other entrepreneurs, and basically, we did a lift and shift when we started our own business, and we’ve been so conditioned by corporate, which is really driven by profits. And of course, you know, as an entrepreneur you wanna make money because it’s all on you. And as I’ve said to you and others, many times, I didn’t wanna be riding the 38 bus selling mixed tapes in order to make rent. But looking at one of the things that you talked about today, but you’ve talked about with me several times, is being in service. And that really was changing the thought pattern from profits and how do I make this business to be successful in the terms of corporate, what I’ve always defined as success versus how do I empower and serve others? Mm-hmm. to be the best to give out that gift so that they can be better. How do they make lives better for the people that work in their organization? And that really was I think a critical shift in looking at business models.  And as I’ve talked to other entrepreneurs, you can definitely see on the journey of people that decided I wanna be in service and how we approach business now, I think is a more creative way. Have you found that?

Gina

A hundred percent. This just deeply resonates for me, and we are all so guilty of doing this, so lift and shift. Why? Because that’s all we know. So we’ve gotta have a lot of love and compassion for how we started out, right? Because the whole process of entrepreneurship is a brutal journey, I think.

Cause you start for nothing and then you create something. But you’ve gotta have grace for it and you’ve gotta learn along the way. And so we come into this and we’re like, How am I gonna make money? How am I gonna find clients? How, how, how? I mean just the energy of that. I talk a lot about energy cause it’s so important.

It’s the key. And it’s scary and it feels like it can go away at any time. And it’s very disempowering because when we are in that frame of mind, what we’re saying is I need you to validate my life. And that’s a terrible place to be because you are rising and you’re falling by whether somebody pays you.

And what that does to your nervous system is horrific. Yeah. You can’t function and live like that. It’s this awful rollercoaster. You’re always high functioning. Your nervous system is in a constant state of activation. And again, we use the B word burnout, stressful. You burnout or you’re resentful, or you just won’t do this business or a business.

 We have to come into the energy of service. One becomes an entrepreneur because they have a gift. Cause they have a vision of a gift. Cause they’ve got a sense of something within them that needs to be shared. The methodology for sharing that gift is service. It is about “we” not “me.” What is about me is me showing up, sharing what I have to share with the world, sharing my message, sharing my service, sharing how I can help, what I can do. And in doing so getting richly rewarded for it.

Cause I know, like if I show up fully embodied as me and my gift of service, owning my stuff, owning my worth, owning the value of what I have, you can change your little slice of humanity. It’s about becoming brave enough to show up in service, but the more you do, the more it just becomes your way.

Nichole

Yeah. I think you made such a great point about energy and tapping into that. Especially you were talking about validation and I feel like a lot of times in corporate we are seeking and rushing after that validation in order to get promoted, in order to get raises, those types of things.

And when you start your own business, then that validation turns into I have to get clients, I have to make X amount of profit every year. And one of the things I think that’s happened, at least for me and I know other entrepreneurs is that when you start your own journey as a business owner, you have to do a lot of self-work.

And I realized I was the martyr. If I just work all the time. I love being like I’m Type A and I work 16 hours a day and I’m working weekends and this is it. Because that was kind of a badge of honor, realizing it was actually not no. Which in taking that to the entrepreneur side, and you work even more because there really is no demarcation to your day than you do slide into burnout.

So it’s that, how do I change my energy? Yes. How do I really look at, how do I feel? How am I showing up? Especially with DEI work and talking to people and having so much coming at me, how do I protect myself from all the other energies so I can show up as my best self for them, but not take in all of other people’s trauma? Or beliefs and things like that.

Gina

Beautiful question. I love it. I love, I love it. Okay. You are in a very wounded masculine energy. Mm-hmm. So I’m gonna talk a little bit about energy here cause I think there’s some really good takeaway points here. We as beings have both. We operate from masculine energy, and we operate from a feminine energy. We are conditioned in patriarchal society to operate from what I call a wounded or a toxic masculine energy.

That’s push, push, push, push, push, push, push, you know, hierarchy, ego, power, grooving, and then from a toxic or wounded feminine energy, like the ‘woe is me’. The not taking radical responsibility, the feeling like, everything’s done to you, a real kind of wounded maiden.

Where we wanna get to operating is what I call the divine feminine and divine masculine energy. And it’s allowing based with those kinds of energies to really grow and for you to connect them with them. Cause we have them, right? So what do I mean by this? We have to create space to connect in with the feminine part of us.

The feminine part of us is the divine feminine part of us. It’s creativity, it’s deep introspection. It’s creating time and space for pleasure. It’s creating time and space for joy and rest. It’s creating time and space for love and compassion and self-love and self-nurturing. You know, think of like big mama vibes, right?

Like this, like real divine nurturing kind of energy. But we don’t give space to that, particularly at work or in our businesses because in patriarchy it’s seen less than. However, there is so much power in connecting in with what I call that divine feminine energy. Because in that divine feminine energy you find, you recharge, you connect in with what lights you up, you connect in with what turns you on.

You connect in with your creativity. You connect in with the joy of life. Because if we just stay here operating in the kind of toxic, high-functioning energy, well where’s the space for that? And then you can see how the balance shifts and we’re in burnout land and it’s stressful and this whole thing, which the reason why we left corporate and built these businesses in the first place, Look, I wanna go back into corporate. At least I’m getting paid, you know,

We’ve gotta bring the conscious awareness and asking ourselves, what’s the energy? The underlying energy that I’m constantly operating from? And where in my day can I just create a little bit more space to be in that feminine energy? It can be as simple as lighting a candle and having roses in your office.

Look at that just brings you back there. To running yourself a bubble bath, creating time of deep introspection, meditation and visualization, allowing yourself to connect with creativity on a more spiritual level. If you into it, like maybe connecting in with the seasonal cycles, you know, all an amazing time of change that’s very feminine.

Or if you’re into the moon cycle, connecting in with that, finding empowerment and wisdom through those channels. And then as women connecting with your internal cycles, whether or not you still menstruate, it doesn’t matter. We’re still cyclical beings. That’s very feminine. But we have to give it some containment. And so if we can find a way of being in that feminine and then doing in the masculine, so we’d be in the feminine, we find our creative juices connecting in with intuition and deep inner wisdom, all of that wonderful feminine juicy stuff.

And then let it be contained by what I call that divine masculine. Give it structure and form confidently and courageously in that divine masculine. And then when you start playing with that, you can start finding a little bit more balance when you do that. It also allowed time for the nervous system to regulate.

To become a less activated, become less high functioning course, the levels on your body, you’re gonna just have a moment to release, let you not always high functioning. Cause what often happens is when we just high function the whole time, then we stop, get sick. So it’s just creating that balance. To your other question when we are in a entrepreneurship or leadership or just a person in the world position, how do we deal with a lot of kind of negative stuff, which comes at us?

And this, I’m gonna use B word boundaries. We have to set our empowered boundaries and it starts with us choosing to set them. And it’s fricking hard for the conforming people, pleasing good girls. Perfection coach girls to set those boundaries. But if you were gonna survive in this world, the boundaries is imperative.

And actually I love the 1st of November. Cause November is “NO-vember” it is a time to say no to the people, places and things that drain your energy. So the question I’d like you and all the listeners to ask themselves is where can I challenge myself to set one empowered boundary?

Nichole

Now, what do you mean by empowered boundary? Yeah. Cause I love that phrase.

Gina

So an empowered boundary is if we think of ourselves like a vessel. And we are a vessel which is made up of a resource. And that resource is called your emotional energy. There’s only so much of it within you. Mm-hmm. . So we choose to give it over here. Maybe to that toxic person we choose to give it over there to that not nice thing that was said to us. We choose to maybe give it over there to something which we didn’t really wanna do, but we said yes to, but we didn’t really wanna do it because it’s draining or we say yes to that person, but we don’t really wanna hang out with them cuz they’re just completely negative. What’s happening to your energy?

Your emotional energy is going less and less and less. And let’s be like, look at it like a fuel tank, right? In a car setting an empowered boundary is empowered enough to go, Do you know what my energy is? My most precious resource, and so I’m gonna be brave enough and courageous enough to set boundaries on that and to say no when I need to say no to speak up. When I need to speak up, to push back. When I need to push back but we choose to set the boundary first. We go, I’m doing it, I’m gonna do it. And it’s scary because what happens is when we set a boundary and people have been so used to taking or slinging or whatever, they might throw a tantrum, but that’s their problem, right? Like that is their shtick not your problem to appease the tantrum, you’re just gonna come back and empower yourself to that boundary.

Nope. This is the level of respect I am demanding for myself and my lifeblood and my precious emotional energy. And that’s what I mean. And the more you do that, the more the negative stuff just kind of doesn’t land so hard because when you don’t set that boundary, cuz imagine like you had your car and you left the fuel tank leaking mm-hmm.

And so it depletes, it depletes and depletes. So when something not-so-nice comes your way, it hits you hard because your tank is low. And so it becomes very important to coming back into that empowered place of setting those boundaries. And as I said, it becomes easier to take the tough stuff. It doesn’t knock you so much. And I know we also have discussed during our sessions quite a strategic way of dealing with it or mindsets type way of dealing with it. But there’s a wonderful spiritual tool, which I love to do as well. It’s called bubbling. We’ve spoken about it, where you simply just visualize this glorious bubble encasing your whole body.

And you can imagine it growing from your heart center, and just grows and grows and grows and grows. And it just bubbles you and it protects you. And you can put that bubble around yourself every morning before you start your day and to be like in the bubble. And you can imagine, maybe it’s your aura, your shield, whatever it is, you, whatever color, but that’s your faith. And so if like you have a naggy whoever, or a toxic, whoever, a situation come away and they’re throwing their little arrows at you, you just imagine it sliding off your bubble and actually it provides the brain and anchor to go to so you can quickly pull yourself out of a tricky situation with something toxic or negative that has the propensity to drain your energy.

Nichole

Yeah. And that’s one of the things I loved in using bubbling. I looked at it as that I have this bubble around me, and then anything that was toxic or negative or just not serving my highest good. It was kind of like, dirt that would attach to the bubble. And then at the end of the day, I would take a shower and do this visualization of scrubbing off all of that negativity from my whole energy. And it really lifted my spirits and it was a tool that I didn’t realize I needed, but it was a game changer.

Gina

Oh, it’s so powerful. That when you come to the end of the day or at the beginning of your day, start off in the shower water like cleansing. And you just wash all of that stuff off of you. And we use sit there managers in ways, it’s like clean myself of all that does not serve me. Mm-hmm. . And it is powerful. And these mantras and these affirmations are powerful because we are telling our subconscious mind a very, very important message. We are telling a subconscious mind, which is our operating system, really more so than the conscious mind where all of our thoughts and stuff reside.

We we’ll be feeding a message to subconscious mind that says, I’m better than this. I deserve better than this. I’m cleansing myself of this. I value myself. It’s empowering yourself to make your move and your decision and set your boundaries and the base-level treatment of yourself through that higher self version of you. So that’s the version of you who had made it right? Like, there, there she is. She is you now. Right? She is you now. And I think it’s important to say that, she resides within you and you just more and more activating her and becoming her every single day. But it’s talking about, well, how would she set a boundary?

What would she do if I made decisions through that future style version of me, that woman that I’m becoming, that I’m stepping into that I know is inside me, that I’m just unlocking the one that’s made it, that I happy, healthy, successful version one. Like where would she set that boundary? What are the move that she would make?

What’s the decisions she would make? And that’s a really powerful reframe as well to use that cause that’s gonna pull you forward. That’s going to get you making decisions through the filter of your future you rather than where you are now. So that’s gonna kind of blow you out of your comfort zone towards where you wanna be.

Nichole

Yeah. And that was actually one of my favorite visualizations because sometimes if you can’t see it, it’s very hard to achieve it. Yes. And visualizing that successful, empowered you and the advice that she or he would give to the current you was really helpful in taking some of the emotion out of it.

One of the questions I do have for you is what are some tips and tools that people can use to really activate that inner power that you’ve been talking about? You’ve talked about, the empowered boundaries, the visualizations and meditations. What other tips do you have for people to really step into their highest self?

Gina

Oh, yes. Juicy question and I love it. Okay. We as humans have this amazing superpower, I’m gonna drop it, drumroll, please. It’s called ‘your choice’. It’s called ‘your choice’, right? Yes. And we don’t use our choice properly, okay? So we have to choose to go first. We have to choose to believe in ourselves so freaking fiercely.

We have to choose to believe that we are on this planet, in this extraordinary wild time in our collective consciousness. For a damn reason, as I said, to share our gifts, to be of service, to make the world a better place. So it starts with you choosing to a) believe that you have this unbelievable power within you, that if you were just courageous enough and brave enough to move past the fear and the self-doubt and the imposter syndrome and all the negative stuff, which by the way isn’t even yours, right?

Like you learn that stuff from your ancestry, God bless them, from society like it’s learned. And when you are in a state of fear and self-doubt, imposter syndrome, all that like kind of negative stuff that kind of wraps it stuff around that inner a power high self you like all you’re doing is protesting other people’s BS as well-meaning as they were, right?

You just learn this stuff. Just learn this stuff because we do as kids, we do, we learn it. It’s all picked up from your early childhood. So if you were just brave enough, you look beyond that and realize with consciousness and awareness that this self-doubt isn’t who I am. This fear isn’t who I am.

This part isn’t who I am. It’s an emotion and a feeling I may have with me today. But at my core, what am I now? I like to think about it in a spiritual perspective because that gives me a lot of empowerment. Like I fundamentally believe that we are divine sparks and whether you believe in a God or the universe or the stars or fairy dust or whatever like we have an element of creative magic inside of us, and that’s your power.

Some people call it a soul, some people call it God, divine spark, universe, whatever. Don’tcare what you call it. I want you to connect with the feeling of it. And it’s that part of you which is like, hell yes, I can do this. It’s a reason why we got our big jobs in corporate. It’s a reason why we went on this entrepreneurial journey, or whatever it is that you listen to.

It’s that bit of you that’s like, I’m glad he can do this. And then what happens is as soon as you say that, then all the negative stuff comes. But you gotta choose to believe in that spark no matter what, and you got to choose to go first. What do I mean by that? Cannot wait for the client or the promotion or the pay rise or the partner or the friend to come along and say, Okay, now you’re good.

Now, you’re good. Now you’re validated. Off you go. Like you’ve gotta choose to just be like, Okay, well I’m gonna do it now. I’m gonna choose to go first. Yeah. I’m gonna go first with believing in myself. I’m gonna go first with recognizing that just within me today, I’ve got so much incredible skill and wisdom and resourcefulness and brilliant just wrapped up in a bit of me.

Just that I’ve learned from being a human for the last X year that you have lived on this planet that is of high service that I could share today that could change somebody’s world. It’s choosing to believe that you are enough. It’s choosing to believe that you are ‘a spiritual being having a human experience’. That was a French philosopher who said that it’s not me and I can’t quite remember his name. It means that even though we have that spark of greatness and power within us, we’re human.

And so all the humanness is gonna come along with us for the ride. And how much grace and compassion can we have for that humanness? Cause the humanness is the fear, The humanness is the doubt, The humanist is the belonging to belong. That’s a part of us, which craves the validation. But when we look at all the human of us, like what can we learn from that?

Why do these things keep on showing up for me? Because there’s great wisdom in what we have been taught are our limitations, but effectively they are simply just showing you the patterns of behavior that have been emerging for you their whole entire life that you need to work on and heal and integrate and shift in order to get to the next level.

So when I talk to activating your inner power, it’s like recognizing, like that’s all you, right? Mm-hmm. , that’s all you, that nobody is gonna give you that. And it all starts with your choice. And recognizing that fundamentally, that inner power, can never, ever, ever be taken away from you. You give that stuff away, right? You give it away unwittingly.

Nichole

Yeah. I love ‘choosing to go first’. Just going ahead and doing it. And I feel like sometimes we are all so scared, but I love the quote ‘do it scared’. Yeah. I think also we think that people are looking at us and they aren’t, they’re not scrutinizing us as much as we scrutinize ourselves. Absolutely. One of the things you talked about was understanding your core and something that you and I did together was realizing and identifying my core values. And I’ve talked about this in other podcast episodes, is that we’re so conditioned to understand the company’s core values that sometimes we don’t know what our own core values are, which means that we are seeking this other validation, this external validation, and we haven’t rooted ourselves by understanding our own values.

So, can you talk about some ways in which to identify your core values and really get started on that road to see who you are and what you truly believe in?

Gina

Yeah, for sure. Before I actually do that, I just wanna pick up the one thing you said ‘do it scared’ and I absolutely love that. Because I think there is a huge misconception in life whether you are just a human or you are a career person or a business person, an entrepreneur, whatever you do is that when you reach a certain level, the fear in the self-doubt and the imposter syndrome goes away.

It does not ever go away. And I think that’s actually quite refreshing and empowering because you haven’t failed if it doesn’t. It’s just as we go up in levels that things change. It’s just which voice are you going to allow to be your guiding light? Are you gonna be guided by the fear or are you gonna be guided by the inner power?

And again, it’s the power of your choice. And to the point about being scrutinized, it’s like this, it, you know, like particularly in this day and age, people’s attention spans are short, right? And so one gives themselves such a hard time, like in your head all of the things, but actually everybody’s too busy focusing on their own business.

And again, like when you are in that kind of mindset of the scrutinizing that is the voice of fear, which is guiding and running the show. If you were in inner power it might be easier for you to let go of that yoke of self-criticism and judgment. So to the question about finding your core values. Fundamentally, what is the value? It is a principle or belief from which you live your life and from which you operate from.

If you are an entrepreneur, while your business is simply an extension of you. It’s like the roadmap from which your business operates from, and there’s so many cerebral ways that you can literally get yourself like muddled in a complete curfuffle about it. I trying to think it through and doing all these online tests and psychometric tests and all of those things. I think it’s very simple. Gotta drop out of your head. Just shut down those thoughts. What can happen is when you start to think things through or you’re too much in the cerebral, you go into comparisonitis, what’s that person doing? What’s that person doing? And should I be like that?

And then we’re like in a ‘should’ energy. Should energy is sticky because it’s not in alignment with you. And also we start to detract from inner power because when we are comparing, again, it comes from a place of self-doubt, of fear. We compare because we are doubtful of what we actually are. How do we find out what we actually are? Gotta feel it. Gotta feel it. Cannot think it. Gotta feel it. And the simplest way to do this is you can just come into a state of closing down your eyes and putting your hands over your heart center. Cause your soul energy, that divine spark lives here in your heart center.

And just starting down your eye and just breathing for a moment, coming into stillness, into being. And just allowing a bright orb just to kind of appear above your head when you’re in that moment of stillness with your eyes closed and just allowing that orb to drape down your head to dissipate all of that negative thinky, logicky sticky stuff.

And just allow it. Allow that light coming rest in your heart space and just truly feel it. And when you hear you just ask yourself some questions and go like, what lights me up? What brings me joy? What stretches me into the most exciting version of me? What stretches me into that higher self version? What feels good? You follow those feelings and then allow those kind of nudges to come through with like, ooh, like leadership, ooh, like freedom, Ooh, you know, all of that stuff, which you may or may not have gotten there if you were just trying to think it through.

Allow your values to come from the core of you. Allow your values to come from your heart and your soul. Allow your values to come from that inner power version of you, and you will get there through feeling it in your body, not thinking it in your mind.

Nichole

Yeah. I think that is so true. And also being authentic. Yes. Because I feel like, Yeah, I mean, when you challenge those values, I think when we first do it, we do default to what we know. Yeah. And we have to continue to challenge that to say, Is this dovetailing back to my corporate roots, or is this who I am at my core?

Gina

Yeah, a hundred percent. Yeah, you like the A word. Best word ever. So I think that’s right. And like for me, authenticity means loving and accepting who you are right now and having the courage and conviction to show up as that loved and accepted version of you. And so when it comes to looking at your values, we see how it has to come from your gut, from your heart, because how else can you truly love and accept yourself? The true you. If you weren’t connecting in with that heart, that intuitive piece, that inner wisdom, that gut piece. Mm-hmm. . And again, people feel that. Yeah, they do. You can see a mile away through people’s branding or whatever how they talk.

It’s like if they create a set of values based on a modus operandi of how they think they should be, look, they may get results. I’m not saying they won’t, but it’s just inauthentic and pick and it becomes very difficult to be something that you’re not. And other people sense that.

Nichole

I think it does a disservice to yourself as well. You try to show up so perfect. And I think that’s something you learn in corporate is that you have to be the best. You can’t show any weakness. There’s no room for error. Especially if you are from a marginalized community. Then you have to be twice as good, to get half as much. Mm-hmm. and I feel that by showing up perfect, it does a disservice to others that don’t understand the journey that you go through and really being imperfectly perfect so that people can connect to you.

Gina

Absolutely. Perfection will kill authenticity. Perfection is the polar opposite of authenticity. And you cannot be perfect and authentic because perfection is actually a wounded feminine energy. When you’re in the energy of perfection, you are in fear. We spoke about service and you cannot be perfect and in service, because what you do is you create, a separation between me and we. What you say to your audience or a client or whoever comes into your energetic field is that, Well, I’m perfect, so I’m up here.

And I’m better than you. You create hierarchy and you create a sense of division, and we don’t wanna do that because it’s toxic, it’s patriarchal, it’s not inclusive, and it’s not honest. And you cannot possibly be of service if you are being perfect. So to truly be in the energy of service, it’s having the courage and conviction to show the world who you are and what you’re made of, and that you’re human and that you have grown and learned and done and flipped up and had challenges because every single one of us does, and perfection has no place there. Cause it blows the hole right through the things that are going to allow a client, a person, another adult to truly connect in with you because you’re creating a hierarchical wall there.

My experience when that happens is whoever then comes into your orbit, the whole relationship just doesn’t work cuz it’s built on such rocky, untruthful foundations.

Nichole

Yeah, and it’s almost like the voices of the few outweigh the voices of the many. And I use the example of people that will point out where this wasn’t perfect. It’s to your point of setting that empowered boundary to say, I’m not going to take this in and I don’t need to really give a lot of credence to this. I always look at criticism as I wanna take the nuggets from it, but I don’t wanna take the trauma of it.

Gina

Yeah. And look the fundamental truth to receive any form of criticism is hard because we’re human. And that is a very normal human emotion. So you’re allowed to feel upset or shook or whatever. But as you rightly said, it’s like ok, now where are we gonna go with this? What’s the spiral?

Is it gonna go up? Is it going to spiral me down? Or am I gonna learn from it and allow it to make me use this as a springboard to my next level of growth? And again, I use the C word that is your really comes down to your choice. But I totally get and resonate how the voice of a few keyboard warriors or something maybe your colleague or a boss says to you can really shake you.

But if you can really empower yourself to say, Okay, what’s the learning here? Because I am human. What can I learn from this either about myself? Where can I improve? Because we’re allowed to improve. Improvement doesn’t fit alongside perfection because you can’t improve if you’re perfect. So the improvement is a really empowering place to be, and it is finding that activation of inner power to raise, Okay. Right. What am I gonna do with this? Spiral down or springboard forward? Because you have their choice and that power within you. To the point about activating your inner power, particularly if you are a content creator or have a social media presence, I think this might deeply resonate if you were of course in corporate too, but it’s like not everybody’s gonna like you.

Nichole

But we wanna be liked. And that’s where, to your point, you said you can spiral down or springboard forward. Yeah. And I think that is such a key phrase. Cause you know, I normally spiral right on down, focus on it. And I’ll be like, Can you believe Billy said? And I focus on it and it’s really changing that narrative to springboard forward. But I think it’s that whole understanding, going back to what you’ve said of you have a choice. And sometimes we don’t look at it, we have a choice. We just default to what our patterns are, our learned behavior. Yes. And not trying to unlearn habits that don’t serve us.

Gina

Exactly. Exactly. Because at any given moment, you’re making a choice.  That’s the truth. Subconsciously or not. [Inaudible name of author] said, until you make the subconscious conscious, it will direct your life and you will call it fate. And where he was going was that is unless you get really clear about these subconscious choices that you’re kind of making all the time, you’re gonna land up over the position and you’ll say, Oh, well, you know, this was ordained for me. But that’s a whole other look as for another day.

I think the point is that we have to recognize the superpower of our choice. And more than that, the superpower that we have of then activating that choice truly. Cause that is how you activate your inner power. When we come back to talking about that not everybody’s gonna like you. It’s deeply triggering. I find it deeply triggering and I navigate that a lot. I think as an entre entrepreneur, you do. And again, it plays to the, we’re speaking about condition and learn patterns. Like the people pleasing, forming. A good girl is gonna freaking hate that because you were programmed to be likable and you have done everything in your power as a woman growing up in a patriarchal world to be liked.

And particularly you spoke about if you are in a minority group and in a corporate environment like you’re going to work even harder to be liked and to be validated. And then when you put yourself out there. Perhaps in the leadership position or as a content creator, as an entrepreneur, it’s very tough when not everybody likes you. And so when you get good with that and comfortable with that and recognize that it’s not about whether or not you are liked, but we’ve gotta fall back into the energy of service. I didn’t come here to be liked. I came here to serve and share my gifts. And in sharing my gifts and spreading my word, I may trigger some people. I don’t believe in utilizing triggers, but some people might get triggered by what you say.

In that delivering of a method, we can only hope that either the trigger for them is gonna awaken something in them. Because when somebody gets triggered, it’s scratching on a trauma, a belief, a limiting belief, something about themselves, which they need to look at and they need to work on, and they need help. It’s not about you. So your job is to come into the experience with consciousness and understand that. And again, you can really protect your precious energy because then you’re not gonna give all your power away to this one person who disagreed with you. Cause then you are being triggered because you are limiting belief about not being liked is being triggered now or we’re all in a trigger spiral.

And that ain’t helping anybody. So if we can see that and hold space for that person and hopefully they’ll either be enlightened and question the reaction or they won’t. But either way, that’s not your responsibility. Your responsibility is to keep on showing up in service, shining your light, and sharing your gifts with the world.

Nichole

Yeah, I tell everybody that coaching is a game-changer. And I feel that historically it’s only been offered to executives and you really do need coaching earlier on in your career to help understand who you are and how you’re showing up. So how can we leverage coaching to be courageous and be our authentic selves?

Gina

I think coaches come in many forms. A good coach is a mirror. A good coach is a mirror of your capability, of your potential, of your power, of your blocks, your blind-sightedness, and your triggers. So it could be anyone, if we are talking about it in more of a professional context and hire a coach or you get given a coach and how we can leverage that. I think it is really important because fundamentally no man or woman is an island, right? When we talk about how we are all pre-programmed and we are all conditioned, we develop our belief system and our modus operandi through, how we were brought up, societies we grew up in, the ancestral lineage. And it becomes hard for us to see ourselves but the yearning and the desire to see yourself is there. And so it stops with that element of awareness. And if you work with a really good coach, a good coach allows you to be yourself in all facets of you.

The good, the bad, and the ugly. No facet is better than the other because all of them make up you. And it’s about learning to work with all parts of your psyche, that inner power, soul, divine self, the egoic self that sits in fear and comparisonitis and all of that. The part of you that just wants joy and freeness. It’s understanding that you are one whole being and a good coach will guide you there. And in coming into that place of acceptance of yourself and of all the factors that of yourself, it becomes a very important tool to leverage because you are not just showing up as the perfect version of you.

You’ve come into a place of, I’ve accepted myself. All of me, I know how to operate and work with all of the parts of me because they all contribute to the tapestry of who I am and that tapestry of who I am. That collective experience accumulates in your knowledge and your wisdom and your gift to share.

And I truly believe that coaching can unlock their foreperson because it allows them to truly see themselves. It allows them in a very safe and loving, tough, loving environment to be challenged and to be stretched, and to have a safe space to show up in their career, in their business the most empowered, vibrant, authentic version of themself.

Nichole

Yeah, I love that. So, rapid-fire questions.

Gina

Let’s go.

Nichole

If you could be remembered for one thing, what would it be?

Gina

Oh, That I really helped people activate their inner power

Nichole

And if you could give your 18-year-old self a piece of advice, what would that be?

Gina

Babe, you’re enough. I love that. You’re enough.

Nichole

So what is the insult that you are most proud of?

Gina

Yes. Okay. I love this one. Um, “oh, so you just think you’re God’s gift, don’t you?” I’m like, yes I am. So are you. And this actually came off a post that I put out about self-promotion and talking about your brilliance and talking about your gift.

Because if you are not shouting about yourself, then who’s gonna shout about you? And this person got really triggered by it, and I’m really proud of it because I’m God’s gift. You are, You are you, We all are because we’ve got amazing gifts to share with the world.

Nichole

Oh, I love that. What is the most important lesson you’ve learned over the course of your career so far?

Gina

Yes. That you don’t have to have achieved everything right now. Grace for the journey. Oh yeah. Grace for the journey. Cause it’s a journey and it’s developing and it’s growing and you’re a human who’s developing and growing. So have grace for the journey. You don’t have to have it all figured out right now.

Nichole

I love that grace for the journey. What do DEI and ethics mean to you?

Gina

Yes. So it means creating safe bases or environments where all thoughts or walks of life and people from whatever background you can courageously and confidently share their voice. Our difference is collectively together is what makes the unity powerful. And if we look at how it can be used in businesses you get so many different ideas and creative approaches to how something can be done. And you’re only going to get that if you heard everybody’s voices. It also means being brave enough to look at yourself in the mirror, to look at where your unconscious biases have come from and to do better.

Nichole

Yeah. I agree with that. So last question. Yes. What do you do for self-care to make sure that you are productive and happy?

Gina

Yes. So I am a big believer in self-care. Huge. And trust me, when I was working 19-hour days in corporate, I was not, I wore the badge of honor. I consciously create based in my day for exercise and to be. So, I will normally drop my kids at school nursery, and then I will either do a little bit of gym or I spend a lot of time in my yoga studio.

So I always got my day off with exercise because I’ve done something for me. And I know that I’ve gotta fill my cup up so that I can hold faith for all the incredible women and people that I serve. I also carve out time. It’s about creating balance as you go through your day.

Cuz what we often try to do is like we do our day and then we try to create balance at the end. And that like, it’s very hard to do that. It’s just block the time just to be. So put it in your work calendar, just a couple minutes, just to sit and breathe just for the sake of breathing, to just come into the present moment, to step away from the desk, and to just make sure that I’m checking in with how my nervous system is feeling.

Am I feeling anxious? Do I need to move my body? Do I need to take a moment to breathe? Do I need to take a moment to like tune in and come out of my head which is full of thoughts? So consciously creating time to be. I also love to have things around me which connect me into what we spoke about, the feminine energy.

I would use my candles and my flowers as an example because it’s just a little reminder. And although it makes you allowed to do things for you, which make you feel special. So the mindset around that is your self-care is proportionate to your level of success. But when you are taking your holidays, however much time you choose to give yourself off is to be on holiday, setting that out of office. Really just choosing to take a break. So when you are on that break, you take a break. Otherwise, you’ve never taken a break. And again, we land up in the B word territory can land up in burnout.

Nichole

Yeah. Well, vacation is to vacate.

Gina

Exactly.

Nichole

Yes. Well, thank you so much, Gina, for joining me on the podcast today. I felt like this was such a great conversation and you gave a lot of great information. So I truly, truly appreciate it.

Gina

I loved it. Thank you so much. I so enjoyed our discussion. It was wonderful.

Nichole

And thank you to the listeners for listening to this episode. If you enjoyed it, then give it five stars. If you didn’t, then go ahead and closeout. Don’t worry about it. And we will see you on the next episode.

End of episode.

Episode 9: The Impact of Inclusion in the Film Industry — Podcast Transcript

Speakers: Nichole Pitts (Host) and Jeanell English (Guest, EVP – Impact & Inclusion at The Academy of Motion Pictures and Art)

 

Nichole Pitts

Welcome to the podcast, Jeanell. I’m so excited to have you.

Jeanell English
Thank you. I’m so happy to be here. Thank you for thinking of me. This is awesome. I love that you’re creating this space. Really, really love it.
Nichole

You were the first person that I’ve had the conversations about DEI with, so of course you were just a natural, you know, a natural person where I was like, I have to have Jeanell on the podcast so that we can talk all things DEI.

And one of the things I love is that you’ve had this fascinating career journey from Discovery Channel to the Oscars, but even just living abroad in London and then Paris andthen you spent several months in Seoul. Is that correct? Cause I remember that you were gone for months and I think that’s when you were working on the Olympics, is that right?

Jeanell

Yes. Oh my goodness. Yeah, you’re bringing back memories. If you’re like walking throughmy like journey, I can like see Little Jeanell in each of these places and spaces just learning and absorbing. But yeah, absolutely. My career’s been super interesting and I’ve had the opportunity of really working and moving always with a commitment to inclusion, to equity, to access in all of these spaces and countries that I’ve lived and worked in.

But yes, definitely lots of time in Europe, lots of time traveling around Europe. Called London and Paris home. Lived in Korea long enough to pay taxes, so that was home as well for a period.  But also just got to travel a lot. Spent some time in India as well, and in Japan. And yeah, I’ve had a lot of, I think, experience in just exploring cultures and trying to understand my own identity in those explorations and travels.

Nichole 

Did you find that DEI was different in or how you were perceived or even looking at cultural differences and all these different places that you visited and lived. Did you see a lot of difference between there and then what we grew up here with in the US?

Jeanell 

Oh, absolutely. I mean, even the term, the acronym of DEI, that does not really mean anything in a lot of spaces and places.

And, you know, the work and owning and having a title with inclusion and diversity. And at one point well-being, there was a huge question of what is this and why does it even matter? And honestly, for me, the most simple way that I would always describe it is there’s always someone who’s not in the room.

Why? Let’s talk about that. That’s all I’m here to do, is to say, Hey, is there someone missing to this equation, to this community, to this conversation, to this production that should be here that can really add a lot of value? And if we don’t know the answer to that, let’s look around, let’s see how similar we all are in this room and see if we can benefit from bringing something different in.

Nichole 

So what were some of the key differences that you’ve seen between Europe and Asia and the US as far as diversity and inclusion go?

Jeanell 

Yeah. I mean, I think in the US and understandably so, there’s such an emphasis around race. And racial identity within the country itself. And it makes a lot of sense when you think about the history of the US and the strong immigrant history and yet the strong American identity and the strong concept of if you work hard enough, you’ll get it.

So there’s very much a focus, I would say, on race and ethnicity that really does center a lot of the DEI conversations, I would say in the US where when you start to move abroad and sometimes work in more homogenous communities, in that sense, the conversation shifts. You’re starting to think about religion, you’re starting to think about immigration in a very different way in terms of the countries that someone is coming from. You’re starting to think about gender identity and sexual orientation in a very different way. You’re also looking at class, and you’re also looking at education and access to education.

So I would say that the conversations that I was having around inclusion and diversity and equity, It was very different where, you had to spend a lot of time understanding the very specific cultural nuances in a country down to even how the economy was driven, to really start to articulate what you’re talking about, why the work you’re doing matters.

Whereas I think in the US there was an understanding of, yes, these are the different racialand ethnic groups and these are the communities that are protected. And you know that kind of foundational understanding of this is what we’re talking about when we say diversity or when we say DEI was already in place.

Nichole

Yeah, that makes a lot of sense. What was interesting to me though, was also, 2020 after George Floyd was murdered, especially looking at how the demonstrations were in different countries and multinational companies, how they addressed it with their offices indifferent countries. But as you said, it’s looking at it from where does DEI come up in that particular culture?

And it might not be race if it’s very homogenous, but it could be socio-economic, different abilities and things like that. I had a guest on earlier in the season from France who said that in France they focus more on abilities.

Jeanell 

Yeah. And that disability space, you’re absolutely right. I mean, it honestly really is fascinating and I would say for anyone who is working in the DEI space, Do this work somewhere else. Do this work in a country that’s not your own for this exact reason. Because I think you get stretched as a professional in terms of thinking differently about inclusion and access and how we facilitate that. Like I think you can get sharper with the tools that you use to actually have conversations that are are difficult for anyone to have because we all want to do good. That’s what keeps me going in this work. I truly have to fundamentally believe that humans are good.

We care, we wanna do something. If I didn’t believe that, I would not be able to do this work that I’m doing. Yeah. But if you believe that humanity is good, then the conversations you are having in any specific country or territory are very centered around education and understanding and wanting to get deeper into the values.

And you get very, very good at communicating your why and why you’re representing this function called diversity, equity, and inclusion. And I think you get even tighter with that communication the more you practice in different countries, cultures and territories.

Nichole 

Yeah, that’s very true. Or even just following and getting information from those that practice in different territories. Because to your point, I feel like here in the US it is very focused on race and sometimes that can have a chill effect on the conversation. I know in the UK I used to talk a lot about the socio-economic, with accent, and you know how it is in the UK after you’ve lived there for long enough, you can tune in to where people are from based upon their accent.

And people would code switch so that they sounded more posh and less cockney or even a Jordy accent, those types of things. And that was interesting to me. Something that I hadn’t thought about, even living abroad and doing DEI was a conversation that I had with another DEI practitioner that talked about someone trying to make French gender inclusive.

And I hadn’t thought about how the romance languages are very gender based with female and male words and everything that goes along with that of trying to make it inclusive from a gender perspective, but how it can actually be exclusive from those that are neurodivergent. And I think these conversations are so fascinating to have at a global level.

Something that we wouldn’t come across maybe on our day-to-day lives here, but things that they deal with and how can we widen our own lens? Yeah. To use that in our own practices?

Jeanell 

Yeah, I mean, you’re talking about the intersectionality with all of these communities, right? And how they emerge across culture. Language it’s such an interesting one cuz you’re, you’re absolutely right, Nikki. Like, just even reflecting on Spanish and French. French was hard for me to try to learn. It was hard. I’m like, a table is feminine, but it help me understand. It’s so laced in the language and it’s such a beautiful language, right?

So, how do we acknowledge the realization that gender is not binary. In fact, a lot of the things that we put into these binary spaces are finally being blurred, and the intersectionality is emerging more and more. And I think the conversation, to your point, isthe only way that we can start to understand and resolve and absolve some of the challenges or misunderstandings that come with blurring the lines. And I think blurring thelines is actually a beautiful thing.

Nichole  

Oh, I love that. Blurring the lines. I agree with that completely. in this space, people hold on to that line. They don’t want it blurred because then it’s being uncomfortable. And I think a lot of us are uncomfortable with those conversations and we need to get comfortable with having these difficult conversations.

Jeanell 

Yeah. I mean, it’s uncomfortable. Again, when I was saying I genuinely believe humanity is good and people are good, if you approach every conversation with that lens, I do think it puts you in more of a learning mindset can’t control how the other person is gonna show up or how they’re gonna receive, but for me, it has been very much an approach to say, Right, I’m coming at this from a learning mindset.

I see you, I value you, I value your experience, so let’s talk about it. Like I really wanna learn. And I think approaching these difficult conversations in that spirit can be really, really beneficial and really valuable.

Nichole 

That makes a lot of sense with what your intent is going in and having an open mind versus, I’m going to have this monologue, I’m just waiting for you to take breath and then I’m gonna tell you, this is why you’re wrong and this is what I’m holding onto versus my intent is to learn something, to inform and maybe change the way that I think. And I think that’s understanding your own bias.

Jeanell 

Oh, absolutely. Understanding so many, Yeah. Yeah. Understanding biases. Also realizing your own experiences where you may have and may be experiencing privilege and constantly just checking in on yourself with that.

I think that’s really important. So yes, bias and self awareness, period. Yeah. Like awareness is so huge. And I do feel we’re at a time where Investing in yourself and understanding yourself is definitely more acceptable, more socially present. In the, the ecosystem of the world that we’re living in, at least in my community, and I’m so proud of that. But self-awareness, that’s really what it comes down to be self-aware in all of this work.

Nichole 

Yeah. I really agree with that. Now, you were speaking about the intentionality and thinking that humans are fundamentally good. How would you define ethics and DEI?

Jeanell 

Yeah, it’s a good question. I think we all have an ethical barometer, some idea of what’s right and wrong.

For the most part, we’re not bringing in, sociopaths and whatnot into the mix here. We’ll keep it simple in the sense where we all have some moral compass. And for me, I learned early on and was brought up in more of a religious environment in the church. And that really shaped my idea of right and wrong, my sense of morality. Oh, see my dog is getting into it now too. He’s like, Yes, right and wrong.

Nichole

Duke is testifying.

Jeanell

Duke is testifying. He’s like, Yes, well, let’s go to church right now. I’m like, We haven’t been to church baby, but that’s okay. Uh, . But no, I think when you think about ethics and you think about right and wrong and you think about a moral compass and you think about diversity, equity, and inclusion your openness and your definition of even those terms are very much grounded in your belief system.

And I think being in this space of DEI also means that you’re willing to challenge that belief system and you’re open to understanding and broadening your sense of right and wrong and good and bad with every interaction and every conversation that you might have. Cause if you truly believe in this space and in this work of DEI, inclusion is the emphasis here.

Let’s be inclusive of the different perspectives, experiences that those individuals might be bringing to you to reflect on, to absorb, to understand, and be open to the fact that it might change your approach to understanding ethics and it might change your approach to understanding good and bad. So I don’t see them actually as two distinctly different spaces or topics to explore.  I really don’t I think, you know, this idea of ethics really does come down to who you are as a person. And working in the DEI space is honestly a lot about personal growth.

Nichole 

I love that answer. And I agree. I think it’s so intertwined. One of the things that I hadn’t thought about until I went out on my own to start my business is going through my branding process. My coach asked me, “Well, what are your core values?”  And I hadn’t really thought about what are my core values, The values that I had been talking about had been the company values.

And really sitting down to think, what do I value? What do I believe for myself? And I think that’s an exercise that a lot of us have to do for just ourselves to really ground us from that moral compass space. So how are we viewing things? What’s our lens? If we say we want to make the world a better place, then what are our actions doing to help us get there? Are we broadening what we believe? Are we allowing ourselves to be challenged in a space of thinking? This is a good thing. To your point before about intentionality and defaulting to, Well, people are good versus No, it’s, and I, especially in our current politicalenvironment, it’s so black and white that the conversations can be so triggering that people are like, they hear one word, don’t let them hear “woke.” There’s a diatribe that goes behind being woke. Yeah, yeah. Weaponizing certain terms.

Jeanell 

I mean, “woke” is a weapon now. My goodness. Yes. The number of times I’ve heard, Oh, we’re going too woke. We’re going too left. And I’m like, when does actually being inclusive and being open to diverse have anything to do with, my political affiliations.

And I really do struggle with that because I think it’s become polarizing honestly, in terms of doing the work and it’s stunting the progress, just that kind of distinction and almost association of wokeness and inclusion and an advocate for diversity being solely aligned to our political affiliations.

But something you did say, and I’m really curious. I’m curious for you, did you find, when you were talking about your own personal values, were they fundamentally different to thevalues of an organization? Cause I think something that comes up so often is organizations write beautiful values, right?

Their publicists, their Comms departments, write these beautiful values. So I’ve always struggled to work for an organization that wasn’t at least, on on paper in line with my values. I’m curious if you, had a realization that your personal values were fundamentally different to any of the organizations you were in?

Nichole 

I don’t feel like my values were different than the organizations. I do feel that the values were beautiful on paper, but they were a bit sterile. And people couldn’t connect to them. Now, Canva, you know, the company Canva, that their values are magnificent and the way they communicate them because they have one, it’s making the complex simple and the way that they use different imagery.

It’s very inclusive, but they’re also very passionate in making it very simple and impassioned in what their values are so that I can connect to that. And that’s what I wanted to do with my own values is look at how do I empower you to do the right thing? And for you to understand why this means something to me instead of giving you a beautifully written paragraph on it.

It’s, let me just cut it down to baring myself to say, this is why this is important, and that’s how people connect, because I think it makes you more authentic. And it’s easier for me to do that. And even with Canva, I’m like, their values really align with what they’re doing. And you don’t see that a lot of times with companies because companies can have a list of values in are engaging in fraud and corruption harassment.

It’s that these are good on paper. But one of the things I noticed being in house was a good 99% of employees did not know what the company’s values were. And I would talk about that every training and ask who knew what they were. Nobody knew what they were.

Jeanell 

Yeah, that’s very real. It’s almost this exercise that we should all go through with our organizations. What are our values? And what are our actions? And is there a match there? Do they make sense? Is the way that we’re moving as an organization in line with the things that we say we’re about? And that’s where I really do think we all have an opportunity to help influence, to help challenge if we see a misalignment or to even walk away, cuz doing work in this day and age at a place or in a space that feels very disconnected from your own personal values is hard.

And I think we’re finally waking up to the realization that it’s a choice too. It’s a choice. Wehave a choice, sometimes not always an easy choice because every, decision comes with risks and consequences, right? But, We have a choice to stay engaged and to stay working in places and spaces that don’t align with our moral compass.

We have the opportunity to leave if we need to leave and mm-hmm. , I am always reminded of that by several of my mentors as well. When there’s that value alignment and the actions align, it’s a beautiful thing. Mm-hmm. and know there’s still options. Right? There’s always options.

Nichole 

Yeah. And how do you measure success against your values? Because what we saw a lot after 2020 was companies adding diversity and inclusion to their values, but it becomes very performative because you’re looking to see, well, what’s actually changed? And if welook to measure, how are you including this? Has there been any change? And also empowering the workforce to hold the company accountable.

Yeah. This is what you say you’re going to do, then how come you haven’t done it? Or if you have, communicate that out.

Jeanell 

That accountability piece is huge. And, I reflect a lot on this in my career. I’ve always had responsibility for what we call DEI, right? I’ve always had that responsibility in some capacity in every job that I’ve had, even if it wasn’t in my title.

And what’s interesting for me, working at The Academy now, I’ve been here almost two years and my role has evolved. every, six to eight months, it’s grown and it’s expanded beyond solely a DEI traditional DEI scope to really look at sustainability, to now look at impact and all of these spaces and places they merge, right?

But I also challenge us as DEI professionals to not be complacent in this role as a DEI professional. How are we also making sure that our roles and our purpose is evolving in line with what’s happening in the industry that you’re in, what’s happening in the organization that you’re in? Because DEI literally becomes everyone’s job.

And if you’re doing this work right, you are embedding that responsibility and accountability within each department, you’re embedding it amongst each leader. It doesn’t become your responsibility. It becomes the responsibility of the organization. So for me, I’ve always measured success to be this moment of saying, Okay, who’s got this now? I may be setting it up, I may be putting the golf ball on the tee.

I may be blowing the whistle. I like, I may be setting everything up, right? I want to evolve as a human. I want my role to evolve. I wanna set up other things. And I just encourage us as a DEI community to move beyond articulating the business case of this work, but truly moving to a place where we’re able to measure that success by embedding actions into specific departments and functions and with leaders who can then be held accountable by the entire organization.

I take a lot of pride in moving through spaces and having opportunities to divorce the DEI job title. Cuz for me, that’s a measurement of my own success. I’ve now moved that responsibility into someplace else in the organization and it’s gonna be, you know, systemic change at that point.

Nichole

Do you feel like you would be moving more into an advisory role for DEI so that the business owns it, the different people and groups own it, but you’re just that advisor, that coach? Is that where you’re looking at, you think it should evolve to?

Jeanell

I think yes. Although I feel we all should have that advisory responsibility in some capacity.

I always like to say, Look, we all have a sphere of influence. We all have the ability to influence something, someone do something. So we should all be advising within our sphere of influence. So I don’t think it’s necessarily my role as, a DEI head to advise on or be the expert on everything.

But it becomes my role to say, Oh, okay, something’s missing here let’s bring this person in. Let’s bring in this community. Let’s bring in this lived experience. I might not be telling you what I think you should do, but I’m observing and I’m holding up that mirror and saying, All right, let’s take a look at who we are, what we’re doing, and what’s missing.

And I can help plug in those pieces and keep that team moving forward. So, advisory to some extent, yet I back away from the word advisory because I think there’s this assumption that your DEI person knows everything about every underrepresented community, and that is just not fair for any of us. You know, there’s always gonna be a constant need for us to grow, to evolve, to learn.

And, the most we can do is call on the communities that we have to be a part of the solutions.

Nichole 

Oh, that is a great point, it really is a community because we only know what our lived experience is, and I feel like we should be reaching out and bringing other people in to talkand share from more points of views because diversity is ever changing and so all inclusive that I don’t think you can really define it, and say everything that makes you diverse. I think it’s just pretty much all of us are unique in some way.

Jeanell 

We all are. Yeah. That’s why I’m like, represent your experiences fearlessly, Y’all and respectfully, Right. Don’t enforce your experience onto someone else, but how are you presenting what you’ve been through, what you’ve gone through, your perspectives in a way that.

It makes people curious and intrigued and wanting to learn more and wanting to embrace your experience in whatever they’re trying to solve for at the end of the day. Yeah.

Nichole

One of the things I was really curious about was with your new job title as of, was it June when you

Jeanell 

Yeah, July my God. Yeah. It hasn’t been even that long.

Nichole 

Yeah. But you have this role now of Executive Vice President and it’s Impact and Inclusion,and I really wanted to know a bit more about how that title came about with impact and inclusion and what it really means.

Jeanell 

Yeah. You know, I like to say it’s my job to make sure that we’re doing is much good and we’re having as much impact in communities, in our environment, with our brand, with thereach, with our members at The Academy, with the programs that we’re running.

That’s really how I fundamentally describe my job. And it comes down to really exploring the future of the industry. How are we investing in the future of the entertainment industry? How are we making sure it’s diverse? How are we, bringing equity into those programs to ensure the future of film is diverse and representative?

Cause that’s beautiful. It’s necessary. It also looks then at how are we measuring that impact? What’s our reach? What’s the experience? So often we can roll out a program because we’ve been doing it for so long, but what’s that touch point? What’s that call to action to say, Let’s pause?

Let’s pulse check. Is this still right? Is this still fit for size? And for me, that’s where impact comes into all of this work. It’s about really challenging yourself to think about who, how, where you are having an impact. And is that in line with where the need is? Is that in line with the communities that are still being left out?

Is it in line with where the industry is today considering the research that’s out there, the conversations you’re having with studios and executive? So impact for me brings in that layer of accountability to all of this work on inclusion and diversity and sustainability to justsay, All right, what are we doing and who are we doing it for?

And what’s the end result? So that was, the important marriage in my title, and I felt it was really important. And our leadership team agreed to include inclusion. To still remind, the industry that being inclusive is core to how we move as an organization. And I’m speaking now from an Academy perspective, but it’s core to how we move as an organization. And because of that it’s important to have that title included.

Nichole 

That makes a lot of sense. And I love that you said the impact piece really ties to accountability cuz I do feel like without accountability you really can’t make progress in this area.

Jeanell 

For me, I, yeah, I, I couldn’t agree more. I really am an advocate for impact being a part of all of our job descriptions, if not a part of our job title. Just with the realization that, let’s just pause for a beat. What are we doing? What are we impacting? How are we doing that? And do we need to pivot as well?

Nichole 

So speaking of inclusion and having that impact with the accountability, how did the #OscarSoWhite influence that? Going back to 2015 when the hashtag began in looking at the Academy Awards where there were no black actors or actresses nominated in any of the actor categories, how did that hashtag influence the DEI message from The Academy?

Jeanell
Yeah. It’s interesting because we say Oscar’s so white, yet the academy and the Oscars really is a reflection of the industry at large.

So I would say it was a real challenge and moment for the collective film industry to say, Huh, what just happened? Mm-hmm. and from an Academy perspective, this was pre my time. It was a real moment for us to really look at who our members were, where were they coming from, what communities did they represent?

Because notoriously you’re going to find comfort and familiarity into those experiences, those stories, those films that are most like you and like your experiences. So at that moment, in 2015, It was this really great opportunity, I think, for the industry that I would say, even pre George Floyd and pre like this emergence that happened in 2022 to start really thinking about DEI seriously. So yes, The Academy responded and was saying, All right, so step one, let’s look at our membership. Right? We need more representation and diversity in our membership that truly does align with this global film loving community, right? Cause that’s who we’re representing here. So we had an aggressive goal that was placed to double the number of women and underrepresented communities in five years.

And we did that. And it was this beautiful moment where our members were saying, Wait, they’re not in The Academy? They should be. And we just started looking back and bringing in those individuals who were creating and making excellent work and filmmaking, uh, Into the organization and we started to see a much more diverse and inclusive membership base.

And yet our evolution continued, right? So yes, we hit that goal. We got to 2020, we’ve doubled the number of women and those from underrepresented racial and ethnic groups in five years. Awesome. But that’s also not enough, right? It’s one thing to look at your membership, but then it’s also how are we embedding a commitment to inclusion and fostering a diverse industry?

Cuz to become a member there are certain criteria that you have to meet. You have to have achieved a certain level in your career or worked a number of years or progress. So ifyou’re not having those opportunities to progress in the industry, your eligibility to become a member it is just not there.

So we also started to look at, and this is our new Aperture initiative. How we can broaden the aperture through which excellence is realized, and that required us to look at our talent development programs. How are we engaging in the future of film and making sure that we are bringing in a diverse community to really be the the future of this industry.

It was bringing our members and to be a part of that investment in the future of the industry. That was huge. We also started looking at our library and our film archive. I think what’s so funny is so often you think of The Academy and you automatically go to the Oscars. I mean, there’s a reason we are around 364 other days in the year.

And we have this incredible film library, an archive, and recently museum. Andwith that comes this responsibility to say, what films are we archiving that we want history to have record of because this is a beautiful film and it’s a beautiful reflection of humanity in a specific time?

So we started looking at our archives. We also started looking at our libraries. How are we describing the work from certain filmmakers? What does that process look like? And then in our museum, how are we opening up a place for education and exploration to sometimes problematic and challenging histories of film to create a space for broader education, learning and awareness, and also excitement to wanna invest and be a part of this future and making sure it’s positive. So from my perspective, #OscarSoWhite was a good moment for The Academy to really lean into and think seriously about this value of upholding excellence in filmmaking and questioning what that actually means. It was necessary, right? It was necessary. And I am really proud, honestly, of the work that we’ve been doing.

Nichole 

And speaking of more about your Aperture initiative, what sort of, ways are you providing more accessibility for people of color, those in the different marginalized communities, to be able to get that access to membership?

Jeanell 

Yeah. Yeah, I mean in a lot of ways, honestly. There’s several ways you can qualify to become a member and it varies by all of the different crafts and areas in film. So we’ve really aligned all of our talent development programs up based on some of those criteria. So we’re looking at, there’s not as much representation in film music.

This past year we launched a program looking at film music composing for Black British musicians, which is, a powerful step to say, Hey, we see your talent, we invest in it. And your talented musician, have you thought about a path in film? Cuz it’s here for you. And it’s really, really exciting. So we’ve been actively looking at where there’s the least representation in these different crafts within the filmmaking community. And, really challenging ourself. Okay, if we can’t meet some of our representation goals for this year, then how can we next year, what does that look like? How are we investing in just monitoring the industry and supporting the industry and mentoring and providing tangibleskills that, will propel someone into the next layer of their career.

So that’s something I’m proud of. And it really does go down to, just talent development ingeneral. Honestly, it’s the talent development piece and I think a big part of that as well. When I reflect on we launched our inclusion standards for Best Picture consideration not long ago now, it’s also become really important for us to have these conversations with the studios and the production companies who are actually making the films and hiring the talent and giving the experiences to be eligible for Best Picture consideration.

One of the things, and one of the ways a film can qualify is by demonstrating a commitment to the future of the industry. Do you have apprenticeships? Do you have internships? Do you have opportunities, you know, trainees on your production? So I really do believe in the power of investing in the talent development side as a path to really changing this industry.

Nichole 

Yeah, I love that. And I’ve seen, I think with your first year that you were at The Academy,you really were pushing on accessibility at the Oscars and was it 2021? Had to be 2021 cuz you moved from London in 2020. . I keep up with the . Had to think when would people where, But I remember you were very passionate about accessibility and I hadn’t even thought about maybe it hadn’t been accessible. Can you talk a little bit more about that?

Jeanell 

Oh my goodness, Absolutely. Cuz you’re hitting on one of my passion points and this is something that I learned. Also, this is one of the powers of film, right? If you are able to watch a film that gives you a window into an experience that is not your own, that’s such a great and powerful conversation starter.

And that was how I felt with the first Oscars that I had the privilege of working on. We had some incredible films that were being considered that were really centered around people with disabilities. And for me, I had an opportunity to meet the filmmakers. I had the opportunity to meet the talent.

I had the opportunity to really learn and to realize there’s no such thing as inclusion without accessibility. And I’m so appreciative for that experience. The films Feeling Through and Crip Camp that were, nominated that year, getting to know those filmmakers and the teams that worked on those films was truly necessary for my own evolution in doing work in this space.

Truly, and I have to just say, if you have not seen either of those films, you definitely should. There’s also so many others I can, support and recommend as well, but I just, I’m so passionate about this simply because as well, like, it’s funny cuz we can so easily separate the disability community in our minds and in this diversity conversation.

Yet this community is our community. I think the stat in the US is one in four individuals are people with disabilities. I mean, that’s substantial. That includes, my father, that includes my goddaughter. That’s my community, my friends. And if we continue to create that distinction, we’re really not gonna see any progress.

And you’ll see me getting emotional because this is clearly a space and a community that means so much to me. And I just advocate for all of us doing more, being more mindful. And again, that whole, point I was making earlier about making sure we’re bringing people and their lived experience into the solutions that we’re providing. That is so, so, so essential.

Nichole 

Yeah. You know, one of the things, with film and even with tv, it is some of the shows, if they do like a nighttime House of the Dragon and Game of Thrones, I’m thinking about that. It’s so dark, you can’t really see it.

And I’m like, now if I’m having a problem seeing it, then what about those that do have vision issues and talking to people where it’s like, I need closed captioning. The little things that you’re not thinking about just to make it more accessible or when we have conferences, are you asking, , do you need live transcription? Do you need someone to translate for you? If it’s not our lived experience, we don’t really think about it.

Jeanell 

We don’t, and you know, Nikki, I even push us a step further to say, Oh great, we’ve added in, captions. We’ve now, provided audio descriptions. Who’s assessing the quality of that service?

Right? Because to your point, it’s about the lived experience. We, it’s not enough for us to say, Let’s make this available. Our next step is to ask the community what’s the experience? Is this making this truly inclusive to you? Is this truly accessible? Because I’ve seen so many programs where, You know, yes, all these boxes are quote unquote ticked, but the quality of an interpreter is not as strong as it could be, or the captions are not as accurate as they could be.

Or, a song, a beautiful song is not fully captioned where someone can’t actually see the lyrics, they just see a little musical note, right? And this comes from really taking the time to ask, to understand and not say, Great, I’ve done this. But to circle back, this goes back to impact, right?

If you wanna have impact, you have to check back in. You gotta check yourself. And we have to continue to check ourselves, and we have to allow the communities that rely on us to check us as well and be open to that feedback.

Nichole

I think that’s so true, and there’s just so many things that we don’t realize what our privilege is . That to me, it was humbling. But I think with, Inclusive design you should be thinking about those different communities and having people from those communities available to provide input to whatever you’re designing, regardless of if it’s a movie, a song, a product, a service, how are you making sure that everybody can access it?

Jeanell 

Absolutely. Well, and also how can you share what you’re learning too? It might not be thatfirsthand experience or that firsthand record, but I always like to say, share your knowledge. Share your experience because someone else might learn from that. Or, be compelled to try to learn more or to connect with someone directly to learn more about that experience.

We are all so different and so unique and that is a beautiful, beautiful thing. And it presents challenges. No matter, how we identify, depending where we are raised, who our families are, the communities that we’re in, the schools that we have access to, the healthcare we have access to.

I mean, all of that can really impact how we show up in the world and our experience. So I really just encourage us to also be willing to share what we’ve learned, what we’re learning. Cause I do believe it’s gonna inspire more curiosity and more conversation.

Nichole

I totally agree. So what other DEI initiatives are you all working on besides the Aperture project and the accessibility initiatives that you put in place? What else are you all doing?

Jeanell

Oh my goodness. There’s so much . There’s so much I’m sitting here like, and we’re interviewing and so it’s been great cuz , we’re actively trying to grow the team because there is so much that we’re working on. So yes, as a part of the Aperture initiatives, it’s really not a singular initiative. It’s several. It’s again, looking at our library, our museum, our archive. It’s looking at our internal operations, our approach to supplier diversity and supporting and engaging our staff in making sure that we’re fostering a truly inclusive work environment. It’s also working with our members and creating a safe spacefor community and advocacy to emerge naturally.

So we just launched seven different membership led affinity groups as well, who are reallyfocused on creating space within the Academy, yet also challenging, the industry to represent, to show up, to facilitate access in a very specific way. They’re also focused on educating our members on some of the challenging topics related to specific communities,whether it’s indigenous identity and how that gets challenged and what it means to be Native American today to, understanding the LGBTQ population and really unpacking why,certain films that center around a gay couple are still not performing in the same way a romcom featuring, a individual identifying as a man and a woman connecting how they’re not performing as well.

So what I’m really proud as well in all of this is having created a space for the first time for our members to come together and to also share their experiences as a form of educatingthe broader membership piece. I think the other element to all of this, of course, looks at international inclusion and engagement.

The Academy is unique. We have over 10,000 members located around the world, and there’s also this really cool opportunity that we’re looking at in terms of how do we engage members around the world? What sort of languages are we connecting to our members in? How are we facilitating connection amongst our members who are traveling to different locations?

So those are all things that we’re exploring and I’m so, so, so excited about. It’s cool.

Nichole

Oh, that is cool. So how do your members help drive these DEI initiatives? You talked about creating, the seven affinity groups that have just launched. What ways do your members really drive DEI to ensure that there is impact?

Jeanell 

Yeah, well, it goes back to really the Aperture initiative. So The Academy, we have 54 board members right now. That’s a lot of board members, right? Ultimately, we are a membership organization, so we move forward. Everything we do moves forward with the support of our members. When I think of the Aperture initiatives and specifically the inclusion standards, there was a subcommittee of our members who really did the heavy lifting in terms of socializing the standards, meeting with all of the different guilds and unions and studios and making sure there was an understanding of the why and a conversation around what this would mean and how we’re gonna roll this out.

And that was led by two of our members, Devon Franklin and Jim Gianopoulos. So two powerhouses in the industry who were able to say, Hey, I’m coming to you as a peer, this iswhat we’re looking to do. How can we support each other and move forward together withthis? So our members really are the ones who believe in the initiatives that, my team and I’m then tasked with, , refining and implementing and and pushing out.

It’s really with their support. Everything that we do is with their support. We also have a really incredible inclusion advisory committee for the museum that really informs our museum practices, and that’s a membership led committee as well. We also have an equity and inclusion board committee, that’s chaired by an incredible human and casting director this year.

Kim Taylor Coleman. Awesome, awesome woman. And we meet regularly to really discuss where we wanna go next in this conversation around inclusion and equity and and access. And those committees are intentionally very diverse. We make sure we have representation from the disability community, we make sure we have a gender identity represented.

We make sure we have, all of the different crafts in film represented in some capacity as well because the experience of being a costume designer is gonna be very different to being a visual effects supervisor. So we’re also looking at diversity in terms of experience and skill and craft and background.

It’s about learning. It’s about progress. It’s about moving forward and this is one of the things I really do appreciate about our museum space that we have created is it’s a space to really learned to have conversations, to be confronted with sometimes the challenging side of film and film history.

And at the same time the celebratory moments as well. And this conversation we were having at the beginning of ethics and right and wrong and good and bad, and da da da, I mean, the lines are getting blurred. They’re simply getting blurred and they should be because that’s when the most interesting conversation and where the growth happens.

And I’m really proud of us, creating very beautiful moments for exploration and conversation no matter where you might land in terms of your own personal opinions on any particular subject. You’re thinking about it, you’re talking about it. And that’s growth. That is growth. And that’s a good thing.

Nichole 

So how do you ensure, or have you seen any other initiatives where Hollywood is looking to be more inclusive and less exclusive? Cuz we think about some of the common things that have come up are women that once they hit maybe 40, then it’s hard for them to get roles. Even some of the sexual harassment and things like that are, that have been very common in the entertainment industry that can keep people from being able, especially women or people of color, all these different things that come into play. How do you make Hollywood more inclusive and less exclusive?

Jeanell 

Yeah, I mean it is a team effort and I’ve gotta shout out so many different studios, so manydifferent organizations that are stepping up and providing practical tools and resources to either find talent or to grow talent or to provide talent from certain communities with access to funds, to acquire IP, to write about a story.

There are some incredible initiatives that are out there. So the question for me is, okay, where do you wanna focus? Do we wanna talk about music? Do we wanna talk about visual effects? Do we wanna talk about animation? There’s so much, and this is so exciting. There’s so much that’s out there that’s that’s happening.

And it’s not about one person. Again, like we all have the ability to influence. And what I have been seeing and what is really exciting for me is there’s a lot of energy and momentum and investment being put into different programs, different initiatives, different fellowships, different databases, different tools that are making it so much easierto be inclusive and to be finding talent, nurturing talent, and investing in talent that we might not have had direct access to in the past.

Nichole 

So can you give me an example in animation of where you’ve seen that?

Jeanell

Yeah, so Women in Animation just did a really great study in partnership with USC that looked at some of the challenges that a woman pursuing a career in animation or visual effects might experience. And I do think, the survey that they did was really illuminating.

It really focused on at what point in a career does a woman start to experience more of a setback? And I think that realization has created these conversations in animation studios around the world to say, Okay, what’s our culture? What’s happening between this level and this level that is really driving this change in terms of retention and growth?

Is there something we can do culturally to really try to improve what’s happening on? Cause there was a stark contrast amongst women being able to move up into more supervisor roles. And it prompted conversations around why. We had similar conversations in The Academy level that prompted conversations in the industry that prompted new values being adapted , and approached and utilized in different animation studios.

So that’s one example In just thinking about animation. Writing I’m incredibly passionate about as well. There’s incredible platforms and resources and programs investing in, writers and making sure, stories centered around underrepresented communities, written by underrepresented communities have the opportunity to really be shaped and moldedand thrive in this industry.

That’s really tough. Honestly. It’s tough if you’ve written a great story. It is hard to get that made into a film. So I’m also really excited by, you know there’s a great initiative, WritebackMedia had just launched where you have an opportunity to access funds that are required to acquire IP to write about certain stories.

And for so many communities, having the funds to actually acquire the IP to then write a particular story that’s been a barrier to entry. So there’s so many very cool initiatives and platforms. I could literally go on and on Nikki about this. I’m excited because I’m like, Yo, if you are struggling, this goes back to our inclusion standards.

If you are struggling to meet The Academy’s representation and inclusion standards, I’ve got some people who can help you meet them. Like I really do. There’s so many great individuals and so many great resources who are doing the work and making it easier for the industry to change.

Nichole 

I love that. So moving into the public discourse on Halle Bailey being, in The Little Mermaid and how that was such a big conversation as far as having a Black Ariel. What are your thoughts on that?

Jeanell 

Oh my gosh. I’m so excited for this one, y’all. Like, I’ve, I’m gonna try to, if you see me crashing the red carpet in my little Mermaid costume, there’s a very strong probability of that. Like, I mean, you will legit find a video of me singing to, uh, Little Mermaid songs withmy picture on my Instagram. Look, I have to say I am so excited that, we are seeing just an incredible embrace by the industry. I won’t say by the people at large, but by the industry and saying, Hey, this person’s incredibly talented, and who gave mermaids a race anyways? You know, whoever actually was like, mermaids are XYZ.

Like, you know, it’s fascinating. But I’m personally very, very excited. I am so excited. I think Disney in recent years has been doing such a great job in really challenging visually what we expected certain characters to look like and sound like, and , all the senses being activated.

And I think that’s so wonderful, especially in the space of animation, especially in the spaceof imagination. We should be pushing beyond the binary and we should be pushing beyond these racial groups that we’ve built up in our minds to make sense, to make iteasier for us to process things.

But this is awesome. I’m so excited. I, I think it’s the right move. I don’t know if you’ve seen that video of the little girl who’s like watching the trailer. Very sweet little Black girl. And she’s like, brown Ariel’s cute. And I was like, yes she is. Isn’t she cute? And she’s got a biggest voice. And Halle, I just can’t wait. I can’t wait to see it.

Nichole 

Yeah, I think Halle just had so much talent. One of the things I loved was even just the discourse around it where I learned a lot more than I did. Even with different mermaids that are in mythology or going back to the person that wrote Little Mermaid and what his intentwas with it. It’s learning just a lot more and I think it rounds out just what you even think about it.

Jeanell

And whose mythologies were we actually creating films about? A lot of these myths and stories there’s so much similarities across cultures in the stories themselves.

Yet the characters might evolve slightly based on the specificities of that culture of that region. It’s all over the place and I think as the world is getting more and more interconnected, we’re now being able to challenge more authentically whose version of what story we’re telling. And I love that. I really do love that.

Nichole

And I would love an empowered Princess because I’m like, for me, Little Mermaid wasn’t an issue as far as. It’s a cute little movie and all that, but I’m like, Well, she changes who she is for this man. I mean, there are other things we could be talking about there, but it is entertainment.

You know, you look at that, you’re like, I’m here to be entertained. I don’t have to…

Jeanell 

That is funny. And that’s everything. Podcast, you know, how are we changing each other to show up for the person we are seeking in our lives as a partner, Like Right. That’s a whole other, I have been there, I’m not going to lie.

I have been there. I became a huge fan of all things I was very much not a fan of. That’s a podcast for another day. But I do hear you and I do like the idea of, telling more stories that are centered around empowerment and are centered around being happy.

I was gonna say content, but it’s more than being content, but being like happy and proud of being you and knowing that you are enough and knowing that there is a power in who you are. And a lot of times that narrative has been missing, you know? Mm-hmm. and I’m looking forward to seeing more of that. And I think there are some great examples that areemerging in the film world at least.

Nichole

Well, I think it’s as you were talking about with other initiatives to where writers now can get this opportunity to share their stories, so you will get more diversity in some of these stories that are out there. Now, you mentioned before you were talking about IP, I think intellectual property. Are you talking about intellectual property?

Jeanell 

Yes. Intellectual property. Yep. Yeah, getting the right

Nichole 

I just wanna make sure.

Jeanell

People to adapt a story or even a character into a film. It’s important to make sure those individuals, if you’re writing about someone, they’re compensated for that too. Right. And, and involved and engaged. And sometimes acquiring the right to tell some of those stories or to adapt a certain story comes at a very steep cost that certain writers or communities just can’t tap into.

Nichole

What do you think some of the biggest challenges that are facing film companies right now in the space of DEI?

Jeanell 

I think it’s not so much a challenge, but I see it as an opportunity. There is an abundance of content that is available to us of short form, long form, all the forms available all over, everywhere. All the time. Yes. all the things. I call that out as a challenge because how much money feels appropriate to spend on a specific production or film when there’s great content that the public is consuming at a lower cost?

So I think it’s an interesting time to really think about the investment in film and where we’re putting our money and in what types of stories and what type of content. Simply because great stories are literally emerging everywhere. My goodness, my sister sent me a TikTok this morning that had me just literally so excited.

It was like a minute of my time so I say it as an opportunity cuz I think we’ll just start to see more investment, in content of all forms and formats emerging. But what that looks like and how much money to spend and what’s a good return on investment. Cuz we’re still a business. The business filming is still a business. Right? I think that’s going to be an ongoing challenge of, , how we actually adapt , in this environment of constant media, constant storytelling and sometimes at no cost.

Nichole 

Hmm. So you also have a unique point of view coming from working in TV at Discovery to moving into film with The Academy. What do you think is the key difference between TV where you were responsible for more live and recorded sports with EuroSport, so the Olympics, tennis grand slams, those types of things, versus now with The Academy and the different types of films, where do you see the key differences between TV and film?

Jeanell 

Yeah, it’s an interesting question. I think TV and specifically live sport, it moves really, really fast. Mm-hmm. and it is, it’s happening live. So, similar to producing a live show like the Oscars, things happen. You pivot, you adapt, it moves really fast, and the commentaryis immediate.

And, it’s a very different way of storytelling, honestly. Very much in the moment. And film isinteresting because sometimes you have more time to really invest in thinking about how,and who is telling the stories and how you wanna push it out into the world, and what’s the marketing campaign?

You do a lot of that in the lead up to live sport, yet the sport itself, you can’t really predict the outcome. So it is just a very interesting way of responding and pivoting to things that are happening real time. That said, I’ve worked with a lot of talent especially in Europe, who work on lots of different things, they might work on live sport, they might also produce a short piece around a sports star or a competition, and it’s still storytelling ultimately. And I’ve always believed that sports and film and entertainment are two of the things that people care so much about, that it can transcend the differences that we’ve created. It can start a conversation of commonality.

You might share the same, love of a certain sports team or a sport and be there just conversing and having a dialogue. And you both might be so excited by this particular film that it’s starting a conversation and a dialogue. And I think the dialogue is where the change happens and the progress happens.

And part of why I chose to work in both of these spaces is I do feel like they are the most impactful spaces that will stimulate change and connection and community.

Nichole

So What I wanna transition into now is something that I know that you’re passionate about and which I just love so much, is Elizabeth. The company that you founded a few years ago that’s named after your great-grandmother, I believe, and is your middle name. So I wanted you to tell us a little bit more about Elizabeth and the publishing and the consulting piece that you have there.

Jeanell 

I love it. Yeah. Elizabeth a bit of my baby that was born in the pandemic and started out asan idea when I was sitting in Europe further from my family, from my friends.

And I found solace in books. Especially books and stories written by Black women. And I thought to myself, Wow, everyone in my community is like so dope and so incredible. If they would tell their stories, I think there’s a whole community that would just love to hear it. And that’s when I started to just research publishing.

I wanna help tell stories. I wanna help tell my community stories and my family’s stories. And that’s where Elizabeth really came from. So far have published one book and excited to be working on a couple others, but that first book was written by my sister, it’s called, I Wrote This to Heal. And it’s a beautiful piece that I think will really resonate with women, especially Black women as we navigate love and life and the complexities of that.

I’m really proud that we brought an incredible team of women together, women of color, tocreate the book down to the design and the layout and, the art that’s included within. So it really has been my love letter to the community and my way of saying, we need to write our stories and we need to be the ones to write our stories.

And I am so excited. It’s still, I, you know, I call it my baby business, but my baby business is growing and I’m really proud of that. I’m really, really proud of that. And of course, the consulting piece. I don’t do, I don’t have as much time to consult anymore, but it was really, how do I fund this thing, honestly, because I wanted Elizabeth and my investment inthese stories to be my own personal investment as well.

And so I would work late nights, early mornings hustle to raise and provide my own services to raise funding to support the creation of a book. And so for me the consulting and how I choose to spend my spare time, even if I don’t have as much of it these days, uh, to how I can take that, invest it back into telling the stories that I’m really passionate about. That’s really Elizabeth.

Nichole 

Yeah. Well I can definitely confirm that your sister Alysha’s book, “I Wrote This to Heal” is magnificent. It was really powerful. I mean there were times certain chapters where I was emotional. It was such a great book and it’s something that you can get through. I don’t feel like it’s so dense, but it’s just powerful in the way that she writes it. So I definitely recommend it.

Jeanell 

It’s a quick read. We’re actually, we’re literally about to do our next release of the book. We did just a limited release the first time and sold legit 300 copies in two weeks. And that was for me, I was like, Let’s put the training wheels on how we, how we sell. I waslike, Oh my God. Like this happened so fast. So more to come on that. But we’re really excited to be able to do the next really soon.

Nichole 

Oh yay. I’m excited about that.

Jeanell 

Yeah, yeah, yeah, yeah.

Nichole 

If you could be remembered for one thing, what would it be?

Jeanell

For being a leader that cares, that truly creates access, creates space, and does so authentically.

Nichole 

I love that. Now, if you could give your 18 year old self a piece of advice, what would it be?

Jeanell

Being assertive isn’t a bad thing. Don’t be afraid of your voice. Don’t be afraid to speak your truth. There are so many that might say, Oh, don’t wanna become too much of a black woman. Silence those voices. Speak. Speak your truth and know that your perspective matters in the spaces where you think it doesn’t.

Nichole 

And if you could have coffee or wine with a historical figure, either alive or deceased, who would that be?

Jeanell

I’ve got a whole list. I’d want a dinner party. I demand a dinner party. Like this is like the most stressful question that I think anyone could ever ask me. I do think though, I’d really like to spend some time with Jesus and not even on the religious sense. Purely looking at the history of the man and yeah, I would love to just sit down and understand, like, tell me more about your experiences, talk about resilience and talk about, the challenges that come from, being different and navigating that and still leading.

And from what I’ve read, leading with empathy and grace and a respect for humanity. I really do feel like I could learn a lot from that. And again, it’s not on some religious tip, although I’d love to talk about miracles too. But I think just the experience would be just so fascinating.

Nichole 

Oh, yeah, I definitely agree with that. So what is the insult that you’re most proud of?

Jeanell 

Hmm. The insult I am most proud of, I would say. Gosh, it’s hard. When’s the last time I’ve been insulted?

Nichole

That’s great that you have to think about it.

Jeanell

I know. I’m like, at least to my face, you know, I can’t recall any direct insults as of late. I think really she cares way too much. She can’t separate herself and her own values from, this moment or this instance. I’m okay with that. I’m okay with being human and being vulnerable. I’m incredibly sensitive as I think you already saw. So I think that’s something that I’ve definitely heard before is you are far too sensitive, you care way too much. Get out of the weeds. It’s gonna be fine. This isn’t you we’re talking about. And I’m like, actually it kind of is me. Anything I do is me.

Nichole 

Do you feel like there is a failure that helped propel your career forward?

Jeanell 

Yeah. I don’t know that I call them failures per se. I’ve learned when you hear no, it really just means try another door. There are definitely moments that, I’ve learned from some more in a comical sense. Mm-hmm. But I really, Nikki, this one’s tough cuz I really don’t see any experience that I’ve had necessarily as a failure. There are circumstances where I’ve been challenged and learned. You can’t trust everything at face value.

Good intent doesn’t always translate to good work. So how do you be really critical of assessing who you’re working with and is that work and the quality of work and the work ethic aligned to your own? Because if not, it can just be challenging to manage different expectations.

Nichole 

Last question. What do you do for self care that keeps you productive and happy?

Jeanell 

I’m not good at that. I’m not gonna lie. I will say though, since , I rescued my dog, Duke Ellington, who we all heard earlier. He is my light, he is my joy. He is my outlet to self care, he reminds me to pause. This is crazy.

I’m getting emotional about my puppy, but every morning we walk at least a mile and this is our time. And I leave my phone at home and we just walk. We walk, we spend time together, and it is just a beautiful moment that I have in my day to not be on call for anyone else and to truly be present. So he’s definitely my light, my little light.

He’s my light. We caught him on a good day. If it were another day, I might have a different answer, but I love that.

Nichole

Well, Duke lives his best life. I enjoy following him on Instagram.

Jeanell 

Oh my goodness. Yeah. @DukeEllingtonEnglish. He truly does. He does. He’s not camera shy. This dog is like, oh, a camera. Let me smile. Very cute.

Nichole 

I love it. Now, last question. Do you regret that hike that you made us take in Cornwall?

Jeanell 

Oh my God, not at all. You know what? I think that was a beautiful bonding experience. Even when no one was talking to me, The Cornwell hike.

Nichole 

I was like, What? What kinda research did you do?

Jeanell 

So the research said this is a moderate hike that had stunning views. It had stunning views,and there were moderate moments.

Nichole 

The key thing is moments we had to actually use our hands to climb across things. I was like. This seems a lot more intense. This isn’t leisurely.

Jeanell

You look back at that and think, Oh, that was, that was cool. This is a good memory. Right?

Nichole 

Do I?

Jeanell 

You’re like no.

Nichole 

It was a bonding experience. It definitely was.

Jeanell

A bonding experience and a dark moment. Okay, I’ll take that.

Nichole 

We experienced all the emotions on that very long hike. I don’t know how many hours it took, but it was, it was long.

Jeanell 

Yeah. We don’t need to talk about that . Just, I am, you know, full transparency as I was navigating y’all on my phone. I didn’t actually have phone service.

Nichole 

So it really was the blind leading the blind. Ok.

Jeanell

Yeah. I literally don’t actually know if we went the way we were supposed to go.

Nichole 

When you kept saying it’s just around the bend, by the third time I was like, She doesn’t know where she’s going. We just, we would see people, And then I’d be like, Oh, maybe we are. But that, I don’t know.

Jeanell 

We don’t know. But you know,, I was just moving as a confident leader, you know.

Nichole

You were, you were, I was there. Don’t worry, . But that was still a great trip. So I enjoyed it. I did.

Jeanell
It was a great trip. It was. Yeah. We have to do that again on this.
Nichole

Yes, we do. We do.

Jeanell 

I’ll find another hike that I promise will be moderate . If you trust me.

Nichole 

I will double check that. I’m gonna have to check your work.

Jeanell 

You go check me. That’s fine. That’s cool. That’s good. I get it.

Nichole

Well, Jeanell thank you so much for participating in the podcast and for joining me. I felt like this was such a great conversation. I learned so much from you, as I always do, and I’m just so appreciative.

Jeanell

Thank you, Nikki. I literally, it’s always a treat. I feel like talking to you is just like easy and fun and yes, yes, thank you to you and thank you for creating this space. It really is necessary. So much appreciated.

Nichole Pitts

Thank you. And thank you to the listeners that have taken time to listen to this episode. If you enjoyed it, then give it a five star rating. If you didn’t, don’t worry. Just close out, go about your day. So thank you again and we’ll see you in the next episode.

 

End of episode.

Episode 8: The Perfect Harmony: Music & DEI — Podcast Transcript

Speakers: Nichole Pitts (Host) and Shani Gonzales (Guest, MD of Warner Chappell UK & Head of International A&R)

 

Nichole Pitts

Welcome to The Ethintegrity Podcast, Shani. I’m so excited to have you here.

Shani Gonzales
I’m so excited to be here. Thank you for having me.
Nichole
We are talking all things, music and DEI and ethics. I think the first time we met…
Shani
Mm-hmm
Nichole
which was
Shani
Gold restaurant in Notting Hill.
Nichole
Yes. Yes. I couldn’t remember the name of the restaurant, but you were talking about growing up in New York as the child of two West Indian parents, I think Jamaica and Trinidad?
Shani
Uhhuh
Nichole
And you were like when you would go to Jamaica or Trinidad for the summer and you were like, not everybody has two passports and I was like, what are you talking about?
Shani
Well, I think it was one, I think it was like, you know, my family I’m first generation American. So I grew up having a passport before I can remember and traveling. It was a big part of the culture or a big part of making sure that your children understood. Children being me at the time and probably still now, but like understood the culture and kept it going. I came from West Indian people who were living in America, but not always of America.

I know that that was important for both of my parents to pass on. So I remember going to college and being like, I think it was maybe the freshman year we wanted to go somewhere for Spring Break and everybody didn’t have a passport. I was so confused. I was like, wait, you don’t have what? Huh? Like, how did you go see your grandparents in the summertime?

Nichole
And they were like, we got in the car and drove south.
Shani
Yeah, exactly. Exactly. And it was like growing up in New York. All of my friends were first-generation Americans. Children of crazy immigrant parents. And I say crazy in like the best way. So in the summers, everybody was going somewhere, Guyana you know, Jamaica, Trinidad, Grenada. We were just talking about Barbados, wherever. Yeah. So yeah, it felt very normal.
Nichole
I could see that. I mean, I was like, that seems so foreign to me just because I’m from the States and that’s where all of my family was. So for us, it was going down to Georgia to visit our grandparents.
Shani
Yeah, yeah. Yeah. For me, it was on a plane. Yeah. Like begging my parents, do I have to go?
Nichole
What was really interesting though, was when you were talking about the difference in visiting your family in Jamaica, versus the difference of when you were visiting your family in Trinidad.
Shani
Mm-hmm well, it’s funny cuz my mother. My mother came to America a bit earlier than my father. She immigrated from Jamaica with her parents, maybe when she was in high school.

So like teenage, maybe 16 or so. And her family, my grandparents were in America. They were very Jamaican, but they were in America. They were in New York. And my father came to America from Trinidad when he was in his twenties and all of his family with the exception of his sister that was in New York, was in Trinidad.

So my grandparents were there and my father was like, very, you know, I always say, if you’re familiar with Jamaicans and Trinidadians, they’re the two most problematic islands, cuz they both think they’re the best. So when you have one parent who’s Jamaican and one parent who’s Trinidadian, the two most dominant islands, in my opinion, they’re both so prideful on another level.

My father was always like, okay, you can’t be too Jamaican you’re with them all the time so we’re going to Trinidad. It’s funny because, for both places to be, there’s such a shared culture, I think in the Caribbean, but also very distinct differences. I would go to Trinidad and call fruit by a different name than what they called it in Trinidad.

I would call it the Jamaican name and that was a thing. I spoke very different languages to both parents, even though it was all English but just different. They were just so different. Yeah. And therefore divorce anyway, but you know, like it’s probably why. But, you know.

Nichole
It’s almost like code-switching in a way, as far as understanding that culture and then was getting into it. One of the things I’d seen recently there was this whole big discussion on Instagram with Amanda Seales. And she’s a first generation as well as she was talking to her mother about the Queen (Elizabeth) dying and she slipped into a Grenadian accent and people were like, well, what’s going on here? And some people are like, well, It’s this just you being performative, but other people, especially, children that are first generation from West Indian parents say that you slip into that because you communicate like that with your family.
Shani
Absolutely. There were so many times that I would be saying things that were not, we always laugh about this now, me and my cousins, my little brothers, like just the weirdo things that we said at home. And then it always took that moment of taking it back to school and then getting laughed at. It was when I went away to university and then I started realizing, oh, so you guys don’t all just call it a veranda? Like it’s like, you know, just crazy things that you would say, like, my grandmother used to have this thing about calling my mother “she”, so I couldn’t be speaking to my grandmother on the Jamaican side and go, “well, she said that I need to do.” And she’d say “Who is she? Damn rude.” I’m like, so I can’t use pronouns around you, Grandma. Like I don’t get it. And now my niece and I were talking and she said to me, and she’s my Goddaughter actually.

And she said something about “she” and I’m like, no, no, no, no, no, no, no. We don’t say she when you’re talking about your mother talking about your mother and she was just as confused as I was, but you find yourself, you find yourself repeating the sins that have been done to you. Obviously, I’m making a joke by saying sins, but you know, just the crazy things.

Nichole
So you just had to say your mom’s name?
Shani
Yeah, I would say. “Mom said that I’m not allowed to do”. It was just like considered rude as a kid to like, I don’t really know. Unfortunately, my grandmother’s passed away. That would one of the questions I would go. So why was that rude, grandma? Like, you know, I adored her though.

So if she told me to do something, I was gonna do it. Yeah. I meant if grandma told me to do something, then I was gonna, I can’t say she, if grandma told me to do something, then I was gonna do it. Grandma said yes, better.

Nichole
And now you’re passing that right on down.
Shani
Absolutely. Like I would have to explain to guys, don’t call my house and just say, hi, may I speak to Shani?

You have to be like, hello, good evening, Mr. Gonzalez how are you? Perhaps is Shani available for a chat? Like I know I’m being a bit facetious, but what teenage boy wants to like go into all of that with your family before you’re allowed to come to the phone? Cause if you said. “Hi is Shani home?” Shani don’t pay no bills in this house. Dad, but like, is that necessary like, ah, you know, as a teenager. Whatever but I look forward to having kids and doing the same exact stuff.

Nichole
I can just imagine. I’m looking forward to that for you.
Shani
I don’t wanna, I am going to be, I don’t wanna be a normal parent. I don’t. I wanna bring the smoke.
Nichole
Then I’m gonna have to be like TeeTee Nichole will help you.
Shani
Yes. I mean, listen, I had friends who were allowed to call adults by their first name. Everybody was an auntie or an uncle like you never called an adult by their first name. Absolutely not.
Nichole
In some ways, it seems very West Indian because in the south it’s gonna be Miss or Mister or something like that. But the auntie and uncle, I just noticed that it was more of my West Indian friends that would do that. And I said, okay, that must be a cultural thing.
Shani
It comes from like the most extreme kinds of respect, I guess. And I’m so used to doing it. Now, if I have a friend whose child calls me Shani, I’m like, oh, oh my. And I know it’s totally normal. I don’t have an issue, but it’s just, so different then how I was raised.
Nichole
Yeah. It hits you a little bit differently.
Shani
Yeah, absolutely.
Nichole
You know, I was watching Top Boy is where I learned some of the Jamaican slang we like wagwan. And I was like, what does that mean? Cause everybody was saying it to each other. And I said I’m really coming up on some culture.
Shani
Yeah. The UK will do that to you in a much different way than America will. I mean, I was saying like there’s a new prime minister here (in the UK).

And I was talking to somebody and I was like Liz Truss? And they were like, no, no, no. Her name is Liz Trust Me Daddy. And I was like, and I was saying that to my mother and my mother was like, is, is she, is she Jamaican? And I’m. No, she’s not Jamaican. And the person who said it is not Jamaican, it’s just like she couldn’t wrap her brain, like, it just sounds so.

Yeah, it’s just how the UK it’s a big melting pot in a much different, in a much more real way, I think than even growing up in New York.

Nichole
Yeah. What do you think is the difference between New York and the UK?
Shani
Oh, I think, you know, the American culture is all about immigrants. Listen, things have changed and it’s gotten really problematic in America and I fully acknowledge that and am disgusted by it. But the American tradition had previously been a lot about immigration and coming to America and being American. It would be really insensitive, incorrect, and not something that most people would say, maybe that a person who immigrated from China who maybe had children that were born in America, you would call them American.

Whereas in the UK, I’ve learned in my short time here is if you are Nigerian three generations back, you will always be Nigerian. You will never quite be English or British. I don’t, I’m probably, I’m speaking totally off of experience.

But I’ll meet people who will say to me, I’m Jamaican and I’ll go, okay. But then I realize they’ve never been to Jamaica. They’re not totally aware of the culture. But their grandparents were Jamaican and therefore they still are, whereas in America it’s been diluted enough that you’re now American. Do you understand?

Nichole
Yeah, because you don’t have that tie back to where you can say, this is where I’m from. Exactly. I think that’s exactly the ancestry DNA results are so popular. So you can be like, I’m 36% Nigerian. Yeah. Nigerian, you know, we’re so diluted. And that was a question I got a lot in my time abroad was where are you from?

And I’d say “I’m American.” And they’re like, but no, where exactly? Like which country? Are you Nigerian? Are you Ghanaian? And I was like, I’m American. And then I’d have to explain miscegenation.

Shani
Exactly. Cause I was like is this a conversation for broad daylight? Let’s be honest.
Nichole
I can’t go back to my great, great grandparent and say these people were from this particular tribe in this country. I always love to hear the stories as far as people that do have that connection with their Homeland mm-hmm cause I feel like that’s something I know I feel like I miss is that I would love to be able to tie it back to some of those traditions and being able to say, oh, well this word means this thing or this is where my roots are from versus well, 36% Nigerian and 15% English, 5% Scottish. You know?
Shani
Yeah, no, I feel incredibly lucky. Like I tease both of my parents a lot, know, I feel incredibly lucky to have had that experience. I am American and I was born in America, but I feel like I have this insane amount of pride for my Trini side and for the Jamaican side.

I also feel it’s a weird thing cuz I’m also like, oh if I have kids, they’ll be second generation. Ugh. It’s something that I hope that if I have kids one day that they’ll get to share in that. And for a long time growing up in New York, I never even considered the idea that I could have a husband who wasn’t West Indian too.

It was so natural to my surroundings and to where I came from that I just. My life was that you know, it was this weird blend of America in certain pockets, but like hardo bread when I walked in the house. So all my other friends had like wonder bread that was sliced. I think that’s cool, but you’ve never had hardo bread toasted with some butter on it and some tea? It will change your life. That was the cool things about being in the houseand having a different culture point than others. And actually, it’s interesting, cuz I do find in the UK, whether that thing that you’re talking about having a country to tie it back to whether you’ve been to Nigeria or to Jamaica or to wherever your people come from, there is an insane amount of culture and pride mm-hmm for these countries that some know better than others and I think that’s really cool.

Nichole
Yeah. And a solidarity there too.
Shani
Yeah, the solidarity is really cool. Yeah.
Nichole
Yeah. Do you feel that having that strong tie to your West Indian culture also was one of the first ways in which you grew into this love affair with music?
Shani
Absolutely. My father and his friends used to get to, uh, he had this one friend. Uncle Mitra is his best friend, and they used to get together every week and play all the new records and us kids would be around.

And, the way they would analyze every song. And there was always rum that went with it, but, you know, the way they would analyze every song and go through it all and re-listen to songs and have these big debates about music and absolutely was my first, you know, music was such a huge, huge part of growing up. Huge.

And it was never American music. I always have this joke. I was away at school. I went to Temple and we were with friends and I heard a song and I was like, who is that? And they’re like Luther Vandross. And I’m like, oh, he covered a Beres Hammond song. This song was originally sung by a Jamaican singer and Jamaicans, if you know, anything are known for like their covers of US songs.

But it was so prevalent in my house. It wasn’t until like I got to university that I realized. Oh shit. These aren’t their songs. Oh no. My friends were like, no, that’s Luther Vandross’s song. Are you crazy? And I’m like, oh, have you heard the Beres Hammond version? It’s really good.

It was, it was interesting. And I had many people along the way from when I was about 18 and 19 up that started teaching me more about old school RnB and like Gamble & Huff and what they meant with, the sound of Philadelphia and getting to go back and hear the OJs and early Jackson 5 songs that I didn’t know, like it’s funny to think about now, but there are still moments. I have one of my close friends, Ryan Press, who’s at Warner Chappell also. And his father is in The Temptations.

Nichole
Oh really?
Shani
And it’s like a constant. Yeah, it’s funny. And when he plays me Temptations music and just all the stuff that he, “you don’t know what this is, do you?” And I’m like, “yes, I do. Now, what is it?” Like, um, go on, tell me, cause it’s still in education, you know, it’s West Indian people and I would go to Trinidad or you’ll be in, in Jamaica. Back then they listen to pop music.

It wasn’t really rap or RnB in that way. It was like kind of more pop music I remember hearing. Mm-hmm so yeah, it took a while and I’m still learning constantly learning. You know when there’s a sample sometimes in like rap songs, you’ll hear samples used, even in dance music across the board really. I can never identify a sample. I’m like, um, uh, what is that? And people will be like, how do you not know that song? Cause in my house, we were listening to Dennis Brown and Sparrow and Bob Marley and David Rudder, and not this, we weren’t listening to this. I can assure you.

Nichole
So, when did you decide that you wanted to get into A&R just from loving music?
Shani
I never wanted to get A&R. A&R was like the biggest mistake that worked out really, because I started with telling you, God takes care of children and fools.

When you have West Indian parents. One of the things that happens is that your parents are so honest with you to a point where you’re just like, “Really though?” And so, I was super fascinated with music and kinda getting to that age where I was discovering things on my own. Like the first thing that I remember being super young and my mother bought me like a Salt-n-Pepa.

Um, do you remember Salt-n-Pepa? She bought me like the cassette tape and I remember her and my dad having this conversation that it was way too mature for me, but I was obsessed with them. And my best friend, Shauna, that we grew up together was also obsessed. And we went through different people that we were obsessed with and in our obsession, we were always looking things up and wanting to know who did this and who was this person.

Somewhere in there. Maybe I thought I was gonna be an artist, but I am tone-deaf. I can’t hold a single note. My mother would tell me that all the time I wanted to take piano lessons. The teacher didn’t think I even had enough rhythm to stay on beat. Like I remember my mother going, like, I dunno if this is like your path.

Like I dunno. And, I have an older cousin, her name is Roni and she worked at Vibe Magazine. Mm-hmm and I remember her coming back one day, she had like an internship and she came back and just started telling me, you know, you could work in music business. Oh, what’s that? Um, I was probably 11 or 12, maybe 12.

And she started telling me about A&R people and publicity people and just all these cool people that she was meeting at Vibe. And I was always more fascinated by the people behind the scenes than the actual artists unless it was like Jodeci, cuz I wanted to marry Devonte. So fun fact.

Nichole
No, we would’ve been sister-wives.
Shani
I think that worked out for the best though. Being honest. Yeah, I think so. But um, unless he’s still out there and I don’t know anyway, um, I think that she would always tell me like these different stories and I was so fascinated and eventually was very resolved that that was what I wanted to do, but I never wanted to do A&R, I thought it was for men. Mm-hmm and that it wasn’t my thing.

And I wanted to do maybe publicity and marketing, cuz I loved to write. Thought maybe I was gonna be an author, you know, when you’re just like thinking about a lot of things, I was like, I’ll be an author, but then I’ll also do publicity in marketing. That felt like a good plan when you’re 15 or 16.

And it just turns out that my first job, proper job in this business was at Warner Chappell being an assistant to a guy named Chris Hicks, who was an A&R person. And I took the job thinking, at least I’m in. I’ll get out of that. I don’t wanna do that, but at least I’m in, and then I’ll be able to like network while I’m in Warner Music Group.

Mm-hmm and that obviously went wrong. Somehow I’m still here. I never got that moment to network. So maybe I’ll try tomorrow. But he was amazing in so many ways. Like that was his first real job. I don’t think that he had an idea of what an assistant should be doing. It was me and him and just the two of us.

He gave me an insane amount of latitude to figure it out. And he was tough, but he was a teacher when he needed to be. And then like super tough and like, no, no, no, I’m not here to babysit. Go figure it out. And I respect that so much. And I’m so grateful because I was tons of moments as a woman, like, oh my God, I’m afraid to walk into the studio.

What am I gonna do? Figure it out, and come back to me when it’s done. And I think that’s obviously exactly the kind of tone and spirit that you have to have doing A&R and he toughened me up. For better or for worse. I’m tough now, sort of.

Nichole
Well, do you think that you needed that because it is such a male-dominated role?
Shani
Hundred percent, hundred percent. West Indian parents, you shelter your girls, you kinda let your boys have a lot more freedom. I was super sheltered. I had two parents who mademy life very comfortable and amazing. And the music business is the opposite of that. It’s all about being uncomfortable. It’s all about finding confidence in yourself when other people may not have it in you and having the wherewithal and the passion to go and forge new roads and find artists that other people think are maybe terrible but you believe in.

And so Chris was very resolved in I think teaching me those things, and it was tough. There were moments where I would like wanna bitch and whine and he would go, no, no, no, I’m not listening to this. The famous line he would always say to me is, “Are you more afraid of them or of me? Are you afraid of some people you don’t know or are you afraid of coming back and telling me what you didn’t do?” Like, oh, that’s a good point. I’ll be back. I don’t want you cursing me out and I don’t care if they do so I’ll be back, but it was exactly what I needed. Mm-hmm and he and I worked together at Warner Chappell and I mean, obviously as his assistant for a long time, but he always gave me enough. I felt like we worked together and I mean that in with the most amount of respect. And then he took me with him when he went to go work for LA Reid at Def Jam and Def Jam was the next level of learning. It’s like, you go through different grades.

If that moment was junior high school, Def Jam was like high school, all the cool kids, all of the like how do I get in and fit in here? LA Reid is a legend and insane at what he has accomplished. And, you know, when you’re between Chris Hicks, who did all the things he did and LA Reid.

And then at the time, DJ Khaled and Lenny S and Kawan Prather like all these insane – Boowas there. We had the most insane A&R team. And I was the girl trying to figure it out, excuse me, while I clumsily sit over here and try to figure it out. And it was hard, but it was incredible.

Absolutely incredible. If you can survive Def Jam, you can do anything. All of those people are now off doing amazing, amazing things. Obviously, DJ Khaled is DJ Khaled and Boo is running shit over at Columbia Records. And KP is in this festival DJ that’s also working with Pharrell and doing all these cool things.

And Lenny S has probably a million followers on Instagram and takes these incredible pictures. And is this huge part of culture and manages DJ Khaled. Everybody’s doing so much cool stuff. It was like the best of class when I was there, at least in my opinion.

Nichole
Did you have any other females that were working in A&R?
Shani
Um, Karen Kwak was a very supportive and also tough person. She was running A&R for LAand doing so much more. Karen did a bit of everything. She was like a boss bitch. And she still is. But at that time, Karen was probably the first significant woman that came into my life from like a work, you know, working for, I didn’t technically I was working for Chris, but she was very dominant.

Mm-hmm in a great way and also tough. You looked at Karen. She was teaching you by sitting down and showing you something or teaching you by just being a trailblazer and setting an example. She was tough. I don’t mean a bitch. Although sometimes that is required of the job.

Right? But I just think that’s an unfair label for women but tough in the sense she could hold her own and she never played that woman card first. She did her shit and she was able to compete, not with the women, but with everybody, which is to me the ultimate salute. I always say, I never wanna be the best woman in the room. I just wanna be the best. And Karen is really an example of that. She was incredible at what she did. And she was a boss.

Nichole
Who are your biggest advocates for you in your career?
Shani
I have so many, I feel like it takes a village to raise a career. I have so many, I was really lucky either. Listen, I’ll say it five more times. God takes care of children and fools. So I haven’t decided which one I am.

I’m probably a bit of both, but I had loads of people that were not afraid to call me out when I was doing stuff wrong. Who were not afraid to champion me and tell me when I was doing stuff right. Who yelled at me, who hugged me, who told me to stop with your fucking tears and get it together. I had a lot of people. I’m super grateful because a lot of people showed me a lot of grace and gave me a lot of time and still do. I’m not here alone.

I’m here with a whole village of people that are rooting for me and checking me even today, like right before this call, somebody called a friend of mine. It’s like a big brother called to tell me who I hadn’t called back and why I was embarrassing him. And I appreciated that. So too many advocates to name.

Nichole
Well, the one thing that I really love just as far as your journey is that you’ve had both mentors and sponsors. Like with Chris and the mentoring and being at Def Jam and really understanding and learning about A&R but also having those sponsors. Even in your current role with Guy telling you that you really should take this role. What I love about sponsors are those are the ones that get you into the door, they create those opportunities. So I’d love for you to share that story.
Shani
Oh my God. I remember the day that Guy called me and said we were looking for an MD in the UK. If anybody knows me, I’m going to insert my opinion. And I was inserting my opinions. And one day he just called me and said to me, “I don’t understand why you haven’t just thrown your own name in the ring.” And I’m like “in the ring for what?” And he is like “for the job.” And I was flabbergasted. I said to myself, Oh, my God, like he’s finally lost it. COVID has made him lose it. It was, we were about a month into COVID and it was around that month. Things started getting tricky. I don’t know if you remember, cuz initially, we thought we may be in the house for two weeks. I think around that month period, maybe by like the first week or two of April, everybody was starting to realize, wait a minute, we might be here for a while.

So we were all getting into that slow resignation of sad, but we feel crazy. Like what is going on in the world. And I thought we lost Guy to that crazy. Yeah. What is he talking about? He sounds insane. And he sat on the phone and went into a speech about telling me that there was two kinds of people in life.

And he described what a leader was and told me that I should do it and I needed to consider it. And I came off the phone with him, like, yeah, he’s cracked. I don’t know what he’s talking about. There’s no way I can do that role. And to his credit. I mean, he saw something that I definitely didn’t see at the time.

And I went through many moments of doubt, many moments, probably still some that happen now, but, you know, I had a lot of doubt. I was like are you okay? I think I definitely asked him that one or two times, but he saw something and he was a major, major champion. And while I was going, well, I can’t do it for this reason.

I can’t do it for that reason. He kept telling me how ridiculous I sounded and how those were exactly the reasons why I had to do it. And those were exactly the reasons why he picked me. I kept highlighting, I can’t do this because that person does this and I’m different. And I think about the, and I just can’t and like, I’m not mature enough.

And don’t, you know, that I still do this and I can’t do that. And he is like, that’s exactly the reason why I think you should do it. And he promised that I would have his full support. Two and a half years after that initial conversation he has made good on everything he promised. He’s been an insane supporter who yells at me when I need to be yelled at. I like that. It feels honest, right? And he’s super supportive and angry with me when I need somebody to be angry with me. I am incredibly grateful to him because I think it’s a really hard thing to be a leader, but also be able to be friendly enough. I don’t wanna be disrespectful and say he feels like my friend, but it’s easy to talk to him and easy to go and say, I have no idea what’s happening right now. What would you do? And he shows me grace, that’s my word, loads of grace, and gives advice and helps me troubleshoot when I need to.

Nichole
Yeah. I love that. And the fact that he believed in you more than you believed in yourself at the time.
Shani
I mean.
Nichole
And continues to push you. So really is such a great example of a sponsor.
Shani
He is an incredible, incredible sponsor. Yeah. So I hope he doesn’t hear this it’s gonna go right to his head.
Nichole
Hey Guy!
Shani
Right to his head.
Nichole
So what do you feel are some of the biggest challenges you’ve been facing in your role as not only the MD of Warner Chappell but also as International Head of A&R at Warner?
Shani
I mean, well, the first major challenge was COVID, right? I think that was a major challenge. I also think when you’re a woman and you are then a woman of color that plays a huge role into things. Moving to the UK, there were moments where I think even Black people were confused by my role and that’s likely because they’d never really seen it done by a Black woman.

Right, I think of it as a pro and a con. I think when you grow up Black when you grow up any when you know anybody of color and the children of immigrants, you’re always told, “do better, work harder, be faster, be quicker, be the smartest in the room.”

So you already have lived your life with that mentality. It extends into work where you understand it. The UK is a lot different than the US. I got to grow up and have Black doctors and Black teachers and parents who gave me a very intentional childhood where they understood as a Black child in America, how to instill that confidence with Black excellence around you. I don’t think that previously that has been happening in the UK. I think it’s starting to change now and starting to happen, but we’re in that moment of the change. I think it’s a bit behind America in that sense.

So that’s a challenge. There are not nice things that come with being the first. But then there are some amazing things that do come with it. And some of it is being able to have a seat at the table where you can share your insight and share your experiences and be a part of change in real-time.

For me, I get to run the UK office and do some things that I would wanna see at a company that I worked at before I had this position. And that’s awesome. I think I’ve learned to go like, Yeah, I’m different from my counterparts, but I’m gonna lean into that versus being scared of that. I have, I hope a very different rapport than other people with my team.

I’m probably too honest at moments., you know. I will tell everyone, I’m terrified to be up here. I hate public speaking, but I like to tell the truth for better or for worse. And I just have learned to not try to show up as anyone else just be myself, because people respect that far more than you being, who you think they wanna see.

So I just try to be myself to counteract all the challenges and always show up that way. And I don’t know, cross my fingers and know that God takes care of children and fools.

Nichole
So what was the first thing that you did when you came into your role and you said, okay, well, they’re having a completely different experience with me because I am a woman of color here in this role, the first one that they’ve had.

And you knew that it was gonna be a little bit of a shock to the system. How did you go about trying to change the culture there? So it would be more, um, I don’t wanna say accepting, but to where it wasn’t such a culture shock for them having you having there?

Shani
I started the role October of 2020. I moved here January ‘21. And we were in a lockdown. I don’t know how to answer that question. Really. I think that the first thing that you do when you are moving to another country to do a role that you’ve never done is you meet people and you listen. And that’s what I tried to do.

That was one of the only things I could do. I couldn’t meet the team in person. We were in a lockdown. I was able to do some limited meetings, but not a lot, obviously. I listened, I tried to listen and I tried to learn. That was the only thing that I really could do. I met with a lot of people and I just, I was terrified, oh my God, I was terrified, but I just kept reminding myself.

I had to show up as myself at all times. So the only culture that I was trying to bring was one of extreme openness and being candid with each other because that’s the only way I think you can be great is when you can be really open and direct. And I just tried to create an environment where people knew that they could be just as open and direct with me as I was being with them. But I try to listen a lot and I still do try to listen a lot. I think when you start getting to certain places as a leader, it’s far less about what you do and the, I don’t know if legacy is the right word, but you know, you’re judged not just on your own merit, but on merits of your team.

So a lot of it is managing that to make sure that they have all the resources and all of the things that they need to be happy and well adjusted mm-hmm that they can knock it out the park. So I listen, I try to, I hope I listen. That’s the culture that I wanna have.

I think the UK is incredibly, I can never say this word. The UK can be incredibly hierarchical. Yeah. Hierarchical. Let’s go with that. Um, but it’s probably much more so than in the US. I think. It’s not what I came from. So I think that it was always, for me, it’s like, yeah, yeah, yeah. I might be the MD, but tell me what’s going on. Tell me how I can help. So I think trying to make sure that everyone knows that that’s not my brand, my brand is not about that at all.

Nichole
So what do you think are some of the key differences between music in the US, Europe, and the Caribbean?
Shani
Hmm, I’ll start with the US versus everywhere. How about that? I feel like the US versus everywhere. I think, again, it goes back to that thing of American culture is about being American and not necessarily, you know, you retain bits and pieces, but I think there’s an American thing that is far more shared than say in the UK as an example.

Right. And I think that that American thing is reflective in the music. It is, think a bit less inclusive, although that’s changing, I look at a song like Peru, an Afrobeat song, and Essence also an Afrobeat song that both had success in the US this past year and last year.

But that’s the first time that I think that’s happened significantly in modern youth culture and music. But that’s been happening for years in the UK and around Europe.

So I look at the UK and I see a music culture that is really inclusive and celebrates all the different, you know, whether it’s reggae and ska to like Afrobeat and how all of that has kind of come into the UK and you hear it. And punk songs, it’ll give you elements of ska music. And then RnB records here, they may have Afro-swing moments and in hip-hop music, you’re hearing moments of Afrobeat and moments of Caribbean music.

It’s all very much a melting pot in that way. And I don’t think that that is a consistent thread in America. I think that there are moments that it happens, but it feels more consistent here just in the time that I’ve been here, at least. And the US is a big enough country that it can survive almost on its own.

So you can have a very mediocre artist in the UK. And when I say mediocre, I’m not even talking in terms of talent, but I’m talking in terms of how far they can go in the chart. Say you have like an artist that may not chart that much and may not be on the radio and that you may not be familiar with, but there’s enough people in the US that that artist can make a very healthy living and sustain himself in their art.

Whereas in the UK we’re dealing with a smaller country and countries in Europe and other places, it’s not necessarily the same. So the US gets to kind of thrive without having to think about the world where the world to thrive in the past, I feel like it’s always had to think about the US at some point, and now that’s starting to change too, which is really cool.

I love watching how streaming has made the world open up in a way that you don’t have to just think about how do I have success in America to be a big artist. You don’t just need America anymore. And I think that’s amazing.

Nichole
Well, like to your point, I didn’t even know anything about Afrobeats until I lived in London and was like, wait I love Afrobeats. I was like, oh, but I do enjoy that you have certain companies that are trying to make it more accessible. During COVID, I got a Peloton and they have an instructor, Tunde, and she would do Afrobeat rides. Cool. Hear all of this. And then of course they have the London instructors. And so Hannah would do Afrobeats and Caribbean, um, her carnival ride. So you got to have that exposure.
Shani
That’s so cool. I didn’t know that.
Nichole
Yeah. And I liked it because it was one of those where most of the, at that time you had heavily American riders because that’s where it started. Yeah. Yeah. And so it was giving access to that music outside of that. One of the other things that I felt was more jarring to me was when I moved to Paris.

It was my first time ever living outside the states. Mm-hmm and I was just at the grocery store. I was at Monoprix picking up groceries and I started to tune into the music that was coming over the speakers mm-hmm and it was Kanye, but it was an explicit version. I was like, “Wait!” They’re saying all the curse words and yeah that was when I was like, is America the only one that does the parental advisories and even in the UK, you don’t really hear the clean versions.

That is such a US thing from, what was it like 1985? I know I’m dating myself, but I remember Tipper Gore. And the whole Tipper Gore and Frank Zappa hearing where Tipper Gore had bought a cassette, a Prince cassette for her daughter. And that was when Purple Rain was out and she’d heard the song Darling Nikki, and you know what that song is.

And for me on the playground, it was, oh, this is your song. And I was like, it sure is. I didn’t know what masturbation meant. I was like, I love it. You know, I love Prince. And she heard that song. And then it was forming this council and making a federal case out of it to where now you had the parental advisories of what is acceptable.

Shani
I thought that that happened in the nineties, you know, I guess that’s when I remember it. I remember, you know, I don’t, I remember being…
Nichole
Delores Tucker?
Shani
Was that? Yes. That’s. Okay.
Nichole
Tupac, yes. So they have different iterations, but it first started with Tipper Gore. but really it was about rock. They called it “rock porn.” And so it was interesting in that she said, when she grew up, it was listening to the sweet things like Twist and Shout and you know that song is very sexual. Yeah. So. It’s based upon kind of our own lens, but there are so many trends of even you think about what Elvis when he was using his hips and they thought that was too sexual.
Shani
That was very provocative.
Nichole
Yes. And so having that and them saying, okay, there’s this whole big parental advisory. And then moving in more to the rap stuff, I think with NWA, Tupac, and all of that, looking at more of the lyrics there. And then even now here in Atlanta with the Fulton County DA using the lyrics of rap songs, to indict rappers here on what they’ve said that they’re going to do or what they say they do in these songs. So it’s like, what is artistic expression, and what is kind of telling on yourself?
Shani
I am wildly against censorship, against using lyrics. This is art and you have to give people room. I think music gets such a bad rap about how it impacts and affects. I have so many thoughts here. It almost gets muddled in my head, but I just, I hate that. I think, you know, people love to blame. This is happening because of rap music and know this is happening because of poverty and the poverty that was created, not by us, but it was created.

And given to Black people and people of color and the music is a reflection of what’s happening, not the music. Do you understand? It’s not the other way around. I hate it. I’m gonna start saying like really problematic, controversial things. I just, I don’t believe in that. It’s unfair. It’s really unfair. And even speaking of what’s going on in Atlanta with using rap lyrics, I was, I was so annoyed when I heard that. I think it’s absolutely wrong.

Nichole
Well, keeping on our controversial topic. What did you think about the whole FN Meka thing? The virtual rapper that Capital Records had signed and then had to drop because of digital blackface? What’d you think about that?
Shani
Well, you know what? I don’t know the whole story. Like I saw what transpired on Instagram. I didn’t do a lot of digging, so I’m gonna just say what I heard. What I heard was that it was created by one or two people, but none of those people reflected the artist. So there were no people of color in that room that helped to create that if I understand correctly? Do you know?
Nichole
Yeah. So allegedly, mm-hmm the president or the owner of Factory New where the project came out of mm-hmm he said that it was a very diverse team that came up with this rapper.

He was the only white person in the room. Oh. Um, but I think the thing was is that you have this new sort of artifice that you’re using. And it was looking at you’ve got this avatar of what this person is, and because it’s almost a hybrid because you have a real person that’s rapping, but you’re using artificial intelligence.

Right. My question was, did you not do focus groups or anything? Just even within the company. This would’ve been a great use of employee resource groups beforehand. It’s like, how about getting some feedback on that? Because yeah your team could have been Black behind the scenes, but you’ve got this avatar that is saying things and maybe using more stereotypes. And is it reinforcing something negative versus really elevating culture?

Shani
Artificial intelligence scares me because I don’t fully understand where it comes from. So like you constantly hear about different moments when, like, if you type certain things into Google, this comes back.

There’s been so many stories of artificial intelligence gone wrong. So I think when you start applying it to creative things like music, to art it’s gonna be a catastrophe. It’s going to not always give you the right result back and it’s not going to read the room, which in 2022, you have to know how to read the room.

And I think that that’s an example of not reading the room. Coming up with an artist that perpetuates another stereotype of Black people and Black women is why artificial intelligence is a problem. Cause then you’re doing that in 2022, what the hell? Do you understand what I mean? So for me, I’m not like the biggest without knowing the whole story my gut reaction is like artificial intelligence, creating a rap avatar is a recipe for disaster. Just like don’t it.

Nichole
Yeah, well, artificial intelligence is always so hard because it has to be programmed by somebody. Exactly. So exactly that you’re programming your biases into this AI interface. So I look at that as when they try to do hiring decisions or they’re trying to make things more equitable. But as you said, we’ve seen so many examples of where artificial intelligence has actually perpetuated more discrimination and oppression, then it’s helping.
Shani
Hundred percent. Yeah. Hundred percent. I did see that when I saw the avatar, I was like, oh, somebody’s gonna get in trouble. This doesn’t look right.
Nichole
But even with music, I feel like, with artists, the whole reason, the whole culture behind it is the soul of telling a story. And when you’re looking at AI, it seems very sterile. It’s like, how are you really telling that story exactly from their particular lived experience or just from, um, things that have come up, and even as they evolve, you think about, as you evolve as an artist and telling a story a certain way, how can you do that with artificial intelligence?
Shani
You can’t mm-hmm you can’t cause it’s not going to be authentic, right? I don’t know. Somebody will prove me wrong. Mm-hmm and in like two weeks, there’ll be a new avatar artist that has the biggest record in the world that everyone loves their story, I guess. But right now I just, yeah, I think it’s too weird. It doesn’t make sense yet. Mm-hmm um, and you’re absolutely right. Artificial intelligence still has to be managed by people and people are problematic. So, you know, when you start putting that recipe, it just doesn’t, it doesn’t work yet. No. Yeah. I, maybe we should have DEI people doing programming, the artists and artificial intelligence.
Nichole
Oh, I dunno about that, but, well speaking of DEI, what do you think are the biggest DEI challenges in the music industry right now?
Shani
I think following George Floyd and there was this like call to change call to we’re gonna figure this out, but I don’t quite think it happens that way. I think DEI is all about behavior and changing learned behavior. And I think that’s a really hard thing to do that doesn’t happen in six months or a year or even a year and a half.

So, one of the challenges is really about how do you adjust behavior? How do you change people’s perspective? I don’t think that it’s fair to get into values when you’re at work. Right. I think it’s much more fair to talk about behaviors that will, and won’t be accepted when you try to change values.

I just think you’re always gonna be behind the eight ball on that. It doesn’t make sense to me, but I think that it’s fair to expect certain behaviors from people that you work with. And that’s a hard thing to change. You’re trying to change a perspective and behavior that some people have had for years and years and years.

And you’re the expert. That’s a challenge. I still wonder how you do that. How does that happen?

Nichole
Well, I think one of the things is looking at understanding the why behind that. So as we have conversations and as you said, this learned behavior, it’s maybe not something that we believe deep down in our heart, this is something we’ve always been told and it’s never been challenged.

So how do we embrace that critical challenge to say? Hmm. Okay. Why do you feel this way? Or why is this problematic? An example would be if we’re thinking music, the word “spaz”. Recently with Lizzo and Beyonce and their songs. I didn’t know that that was a problematic term.

Shani
Me neither.
Nichole
Because that’s not our background, you know, we’re not part of that community. So I think as long as you’re open to saying, oh, okay, well, “why is this an issue?” I always talk about the four different types of oppression with structural, how the branding that we see, what we’ve seen on TV, even cartoons, Speedy Gonzales, Pepe Le Pew, the Simpsons, all of these different things.

You have institutional, um, individual, and you’re looking at these different things. You’re like, okay. So I have all of these pieces of information that come in and I’m operating unconsciously and it’s like, well, maybe I need to take a step and say, am I looking at this right?

Or I have a different point of view, let’s talk about it. But a lot of times I feel like we get into performative activism. Yeah. Or it’s say we wanna do the right thing, but then people also feel so overwhelmed because they don’t wanna be canceled. They’re like, I can’t keep up with all the changing terms.

And then it turns into the, as I like to call it the Oppression Olympics, where everybody is like, my marginalization is the best. And you’re just like, well, how can we all coexist and not feel so stressed out about it? And that’s really where you have that conversation. I think a good conversation to where you’re just talking and understanding, making space for other people.

I talk about that all the time, holding space for someone else. Yeah. You don’t have to agree, but at least hold space for them.

Shani
Yeah. I think you’re absolutely right. I think the part where I get disappointed, is the music business needs to be reflective of the music that we’re putting out mm-hmm and youth culture, you know, today’s music I think it’s a far more smooth word to use than like urban music and pop music. Like, I don’t know that those terms are quite right anymore.

I feel like we’re in a moment of youth culture and that’s being reflected through white artists, Black artists, Asian artists, like more artists and more diversity amongst these artists than we’ve ever seen. Mm-hmm and I’m not proud that a lot of our companies don’t look like the music that we’re putting out.

I’m not proud of that. I think that’s a problem for me. Like, I always wanna make sure that if we have a songwriter, a producer, an artist that’s walking through this building, we look like them. Right. I’m not saying everybody needs to look like them, but we look as diverse as the roster that we have.

And we don’t right now. I don’t think any company in music at the moment is that, but you must ask why right? Is that what is? To start with why?

Nichole
You start with why. And you do want whatever you’re doing to be reflective in which the culture or the society in which you’re operating. So…
Shani
Absolutely. I love that. It’s a conversation though, right? I love that we’re getting uncomfortable with each other. I love that people are changing their minds about how to hire, where to recruit, and what to do next. I love that. And I think things are changing. You know, things are changing.

I can look around and see a lot more changes even within Warner Music Group than before we were actively talking about it with each other and collaborating on how to make it better. But I’m just impatient. You know, music people. We want it fast. We want it right now. What are you doing right now?

Nichole
So what would you suggest, what are some of the tips that you would you’d like to see in order to make these changes happen faster?
Shani
I don’t know that they’re not happening. The things that I’m saying are happening. I’m just, you know, I’m one to complain.

That’s all, but it’s happening. It is happening. And of course, when you are a person of color and we’ve all come through this business, having our own experiences, you obviously, we wanna, now we want it right now, but it takes, it takes time to change the behaviors to find out the whys that takes time.

And I think we’re all in it for the long haul. Right. It’s not bad to wanna know, you know, you get to be the inpatient person in the room, pushing it along, like, come on, let’s go. Now let’s jump on right now. But I think it is happening and I’m not saying that everything is perfect. That’s not what I mean.

I just feel like the things that I would suggest are already happening. Okay. Yeah. Yeah. It’s great to be able to have a conversation with HR people, our people team here, and they’re thinking about it and addressing it before you even are saying it. Right. So it’s changing.

I worked at Warner many years ago when I first started and it wasn’t the Warner that we are today. So growth is good and it’s happening.

Nichole
And I think sometimes you just have to look at what’s going on around you and even the Women of Warner, ERG when Sarah Everard was kidnapped and murdered last year.

Yeah. 2021, the Women of Warner ERG really pushed for policy change to be able to reimburse expenses related to safe travel home from when they were working late at night at events because Sarah was walking home from a friend’s house and, was stopped by a metropolitan police officer.

So of course, you know, you’re not gonna think anything’s wrong. Yeah. But looking at that tragic event, was really the impetus to make some change right. In your industry with being safe at night. So that’s a good thing. Absolutely. And then I always tell people, why don’t you go back and watch one of your favorite TV series from years ago and see how it sits with you right now?

Because there are things that I used to love. And now that I watched them, I was like, oh, this is problematic. Yeah, but that was a reflection of the time.

Shani
Absolutely. I grew up in New York during what I call the golden era of hip hop, Biggie, and Jay-Z, and I go back with certain artists that I listened to back then, and I’m like, oh wow. Yes, can’t see that one at work. Can’t play that one at the summer party anymore. You know everything is very, very sanitized, which I think it will level out. It will get stable, but we’re all learning. I’m, you know, learning every single day what certain things mean. I had the funniest conversation with a friend of mine’s daughter who was explaining a boy who she liked, but he’s dating a girl who identifies as a boy.

So now he identifies as queer and the way she explained it to me and the grace that she, at 11 years old, she was so articulate about it. By the end of the conversation, I was too embarrassed to tell her I did not follow. I don’t follow this conversation. Not because I don’t want to, but you’ve used so many new terms and new phrases that I’m going, wow, you just got it.

You’re gonna thrive in this world. Do you wanna come and be my coach once a week and teach me? Cause it is hard to keep up. Right? So we need to be patient with each other while we’re all learning. Yeah. All of the newness.

Nichole
And I think that is the perfect thing. And as kids, I mean, they don’t have to unlearn, learned behaviors. They’re learning these things and I tell people DEI is constant learning and there’s no, that’s just right about it. But I think if you’re open, then that’s always the key thing.

So if you could go back and tell your 18-year-old self one thing, what would it be?

Shani
Chill. Relax. That would be what I would tell. Chill. Why are you always stressed out and anxious? It’s gonna happen? I still am the same person though. So I would’ve to come back and I mean, I need my 18-year-old self to tell me that now still. But I think at, 18, I was so in a rush, I was so ready to be an adult and to have a career and to do all these things.

And now, quite frankly, I miss summer vacation. I miss two months off and like my parents paying my bills and I miss that the hardest thing in life was calling them to say how much I spent on the credit card before the credit card bill came. So at 18 I would be like, chill. It doesn’t always stay this carefree.

Nichole
So now that you’ve achieved all these things, do you feel successful?
Shani
I think it’s a mix. There are some days and I’m like, yeah, girl, you got this. And other days are just like, oh my God, we will try again tomorrow. So I think it’s a mix. I’m proud of myself. I’m proud that I stuck it out. Moving to the UK to do this job during a lockdown was not easy, going through that whole visa process in the US during COVID not easy but I’m proud that I’m here and I’m proud that I get to do this job but I don’t know. I’m ambitious and I want more.

And more and more. I feel proud of myself at certain moments. And then at certain moments, I’m like, it’s not enough. You’re not working hard enough, you know, I guess we’re all our own worst critics, but I remember somebody put this, it might have been Kamala, but I feel successful in the sense that I get to do this job as myself.

Being myself, being honest about who I am, and hopefully holding the door open for other, young, black women, young women, women of color, people who are maybe not the norm, I guess if we’re playing the Marginalize Olympics, is that what you called it?

Nichole
The Oppression Olympics. Yeah.
Shani
The Oppression Olympics, everybody who’s in those Olympics, I guess. You know, those are the moments where I feel proud. It hasn’t been easy, but I haven’t given up yet. Although I do give up maybe 30 times a day, but only quietly to myself. And then I get back into it.
Nichole
What do you do for self-care? How do you balance being this boss with also pouring back into yourself so you can continue to show up?
Shani
Um, I don’t know that I have that balance quite right. I shop a lot and I buy myself nice things, which is not necessarily the right balance because that balance will have you living out on the street. I don’t know, like, one of the things that is far healthier in the UK is just their approach to the work-life balance and taking holidays and the expectation to do so. You’re, nobody’s hero. Nobody’s looking at you like girl, you killing it. You didn’t even take a vacation, which is kind of the attitude in America, but here it’s like, Ooh, you didn’t take a vacation.

What’s wrong with you. Right. So I do try to balance. I’m not saying I’m good at it yet. Uh, but I don’t really know what I do. I shop, I love to read mm-hmm and I spend a lot of time talking on the phone to my friends in the US. Because I have really bad FOMO (fear of missing out) and I don’t wanna miss anything. So, you know, that’s probably it go to dinners with friends when I have time, but I also think I love what I do.

Like I love it. And I’m so grateful. I’m so like, I think about that all the time. And that’s why I always say God takes care of children and fools because I grew up with, I’m sure a lot of us who you, you know, you growing up with your friends and everyone is telling you, like, I’m gonna be this when I grow up and I’m gonna be that, and I’m gonna be this.

And I’m doing exactly what I wanted to do. And I’m working in my Plan A and there are moments where I’m frustrated, but more often than not, I am like this doesn’t feel like work at all. I cannot believe somebody’s paying me to do this. I don’t know, that’s the hard part, I’m in my Plan A, I’m grateful. I’m fucking happy. Like really happy. It’s hard to stop. It’s hard to stop. So I’m working on it. I’m working on it. Then you moved, you don’t live here anymore. We go to see bad plays.

Nichole
Well, when I’m back, we’ll go find another bad play.
Shani
Oh my God. I’ve got like four right now that we can go into. So let’s get our tickets and let’s go right up front. So we can’t even leave the bad play and eat our Madeleines. Exactly, exactly. And eat our Madeline. That’s all that really matters.
Nichole
This has been a really great discussion. I think you provided such great insight into things.I really, really enjoyed it. And one last thing is from an A&R perspective. Mm-hmm when artists are looking to get discovered, what do you look for? Cause this question comes up so many times of how do I get discovered, especially since the change with COVID and you couldn’t get out there, you know, how do artists stand out?
Shani
I think that it’s a right now like you’re in a moment when I was coming up through this business in the early two thousands, what people looked for was. It was all about the labels and like telling you what to do. Whereas now labels and publishers are scouting from like the internet and social media and, you know, DSPs and things that are going viral.

So you can blaze your own path in a much different way than you did before. You can sit down with your friends and record a song in your bedroom that becomes like the biggest thing on TikTok. And we will find you. And that is meant to sound as creepy as you heard it. Like we will find you, you know, um, and also social media gives an incredible opportunity.

Whether it’s Instagram or Twitter, I’m not saying you’re always gonna be recognized and heard, but to interact with people, do your research, go find some of your favorite, A&R people at these labels, go follow them on Instagram, DM them, leave comments under their photos. It happens to me a lot. I do respond. I mean, it, it can get intense, but I do try to listen to stuff. I do try to respond. I have friends that send me, like, have you seen this? Have you seen this artist? Did you listen to this song? And we reach out. So I don’t know. I hope that helps. I’m not trying to make it sound overly easy, but I don’t think it’s as difficult as it used to be.

We are looking for you. We are, we are looking for the next big thing. We are looking for artists that feel different and special and distinct and unique. Like we all want that. And we’re also looking for hit songs. Sometimes the two go together and sometimes they don’t in the beginning, but like, we want it all.

We’re here. We’re looking for it.

Nichole
One of the things you also told me last year was that the artist also doesn’t have to have tons of followers in order to yeah, no, be discovered, you know, as long as the work is good, then, like you said, you’ll find them.
Shani
Um, yeah. We will find them. So, I mean, sometimes having more followers, it’s like naturally how I think Insta, how to metric with TikTok. Sometimes it’s easier to find, but I’ve picked up things that I’ve found on Instagram that had very few followers, but I just liked it and you get in touch and you just try to figure it out. So, yeah.
Nichole
Well, thank you so much, Shani.
Shani
I’m so proud of you. And I think that this is so in, so I was gonna say dope, but then I stopped myself to sound more intelligent and tripped myself up. You see what I really, I think that you’re doing is incredible. It really is. And congratulations.
Nichole
Well, thank you. And thank you so much for being a guest.
Shani
I’d also like to highlight, you can do this anywhere so you can move back to the UK and do it.
Nichole
Yes. Well, I will be there. So get my room ready.
Shani
I will. Done.
Nichole
So we can hang out and go out to tea.
Shani
Perfect.
Nichole
Well, thank you again, Shani, for all of your feedback and this great conversation, and for the listeners out there thank you for listening. If you enjoyed this episode, then give it a five-star rating. If you didn’t then just go ahead and close out. Don’t touch anything, just leave. Um, and we’ll see you on the next episode.
End of episode.