48 Women to Watch on What They’re Doing Differently to Ensure Success in 2023

Published in Nasdaq


Nichole Pitts

Founder and CEO of Ethintegrity, a boutique consulting firm focusing on a culture-based approach to diversity, equity and inclusion, and ethics and compliance.

I spent most of 2022 re-evaluating who I am at this chapter in my life and what I really wanted to achieve with my business. After a significant brand refresh and identifying and creating a new foundation more aligned with my core values, 2023 is focused on externally showing up in different formats that increase the reach and impact of my messaging. For example, Ethintegrity is all about creative solutions to complex problems. Therefore, I am moving away from traditional messaging formats to connect with my audience more effectively. Not only will I be launching Season 2 of The Ethintegrity Podcast, but I am excited to be rolling out my new online course series, The Conscious ChangeMaker Academy. Its purpose is to share knowledge globally about the importance of diversity, equity, inclusion and ethics, and what those things truly mean in a thoughtful and engaging way.

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VoyageATL – Atlanta’s Hidden Gems

Published in VoyageATL Magazine


Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been a challenging road. But no successful business has traveled a smooth journey. The bumps along the way forced me to decide whether or not I would roll back to what is safe and give up or push forward and through the struggle to grow. Over the past 4.5 years, I have had to learn how to run a business (including understanding the legal and financial filings & obligations both in the US and the UK), understand branding and how to create a strategy to effectively engage with my ideal client, figuring just who my ideal client is (because everyone isn’t going to be a great fit), and just believing in myself even when I fail.

I have found that as long as you believe in yourself, you can manifest the help & tools you need. My entrepreneurial journey has blessed me with meeting many entrepreneurs who helped me with strategy, branding, networking, and a listening ear to share their journeys, so I didn’t feel so alone. Each year has allowed me to build upon the prior year’s successes and failures, which in turn has pushed me closer to my ultimate goal. Entrepreneurship truly is a marathon, not a sprint.

Is there a quality that you most attribute to your success?
I feel the key to my success is that I am an active & empathetic listener. People want to feel seen & heard. Especially when dealing with sensitive and uncomfortable topics. I create a safe space for those uncomfortable conversations and deconstruct overly detailed conversations to get to the root of the issue. Ethics & DEI are unique to each person, so by actively listening, I can figure out how to connect to each person and empower them to constructively share, listen and hold space for others.


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