Ethintegrity Archives - Ethintegrity

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been a challenging road. But no successful business has traveled a smooth journey. The bumps along the way forced me to decide whether or not I would roll back to what is safe and give up or push forward and through the struggle to grow. Over the past 4.5 years, I have had to learn how to run a business (including understanding the legal and financial filings & obligations both in the US and the UK), understand branding and how to create a strategy to effectively engage with my ideal client, figuring just who my ideal client is (because everyone isn’t going to be a great fit), and just believing in myself even when I fail.

I have found that as long as you believe in yourself, you can manifest the help & tools you need. My entrepreneurial journey has blessed me with meeting many entrepreneurs who helped me with strategy, branding, networking, and a listening ear to share their journeys, so I didn’t feel so alone. Each year has allowed me to build upon the prior year’s successes and failures, which in turn has pushed me closer to my ultimate goal. Entrepreneurship truly is a marathon, not a sprint.

Is there a quality that you most attribute to your success?
I feel the key to my success is that I am an active & empathetic listener. People want to feel seen & heard. Especially when dealing with sensitive and uncomfortable topics. I create a safe space for those uncomfortable conversations and deconstruct overly detailed conversations to get to the root of the issue. Ethics & DEI are unique to each person, so by actively listening, I can figure out how to connect to each person and empower them to constructively share, listen and hold space for others.